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Content Marketing for Business Growth

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Questions and Answers

What is the advantage of having a year's worth of social media posts in the bank, according to the text?

Allows for consistent delivery of content (correct)
Guarantees the best marketing course content
Ensures the posts are always up-to-date
Prevents the need for post ad hoc posting

Why does the author go back every year to refresh and update the set of social media posts?

To create new channels for posting
To change their marketing strategy completely
To guarantee they won't be reused
To ensure they are always relevant to the business (correct)

What is necessary to ensure that content marketing remains effective over time?

Staying on top of industry trends (correct)
Frequent changes in marketing strategy
Avoiding content refreshment
Creating content for short-term strategies only

What must marketers do to adapt to new channels and formats?

Quickly understand and adapt to them (D) Signup and view all the answers

How does the author suggest creating time efficiencies in content marketing?

By maximizing great, interesting, relevant content (D) Signup and view all the answers

What does the author emphasize about content marketing?

It is a longterm strategy that requires dedication (B) Signup and view all the answers

Why does the author commit to constantly refreshing the course content?

To maintain its position as the best marketing course (A) Signup and view all the answers

What is one of the reasons why the author suggests having a bank of social media posts?

To guarantee consistent delivery of content (B) Signup and view all the answers

What does the author note about adapting to new channels?

It involves quickly understanding and adapting (B) Signup and view all the answers

How does the author suggest ensuring content remains fresh?

Frequently refreshing and updating it (B) Signup and view all the answers