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Questions and Answers
Which type of buyer is more likely to have a close relationship with the seller?
Which type of buyer is more likely to have a close relationship with the seller?
- Organisational buyer (correct)
- Neither type of buyer
- Consumer buyer
- Both types of buyers
Which type of buyer is more likely to have a more complex buying process?
Which type of buyer is more likely to have a more complex buying process?
- Both types of buyers
- Neither type of buyer
- Consumer buyer
- Organisational buyer (correct)
Who is the person who begins the process of purchase in consumer buying?
Who is the person who begins the process of purchase in consumer buying?
- Buyer
- Decision maker
- Influencer
- Initiator (correct)
Which type of buyer is more likely to have a more rational approach to buying?
Which type of buyer is more likely to have a more rational approach to buying?
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Which type of buyer is more likely to have specific requirements for the products or services they buy?
Which type of buyer is more likely to have specific requirements for the products or services they buy?
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