5 Questions
Which type of buyer is more likely to have a close relationship with the seller?
Organisational buyer
Which type of buyer is more likely to have a more complex buying process?
Organisational buyer
Who is the person who begins the process of purchase in consumer buying?
Initiator
Which type of buyer is more likely to have a more rational approach to buying?
Organisational buyer
Which type of buyer is more likely to have specific requirements for the products or services they buy?
Organisational buyer
Test your knowledge on the differences between consumer and organizational buying and their implications on the personal selling function. This quiz will cover important factors such as the number of buyers, buyer-seller relationships, buyer behavior, contract clauses, risk, complexity, and negotiation in the buying process.
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