Consumer vs

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Questions and Answers

Which type of buyer is more likely to have a close relationship with the seller?

  • Organisational buyer (correct)
  • Neither type of buyer
  • Consumer buyer
  • Both types of buyers

Which type of buyer is more likely to have a more complex buying process?

  • Both types of buyers
  • Neither type of buyer
  • Consumer buyer
  • Organisational buyer (correct)

Who is the person who begins the process of purchase in consumer buying?

  • Buyer
  • Decision maker
  • Influencer
  • Initiator (correct)

Which type of buyer is more likely to have a more rational approach to buying?

<p>Organisational buyer (B)</p> Signup and view all the answers

Which type of buyer is more likely to have specific requirements for the products or services they buy?

<p>Organisational buyer (D)</p> Signup and view all the answers

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