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Consumer Value Framework: External Influences

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Consumer Value Framework: External Influences

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Questions and Answers

Which of the following is an example of a situational influence on consumer behavior?

The presence of the consumer's friends or family during a shopping trip (correct)

The physical layout of a retail store

The consumer's age and gender

The consumer's personality traits

External influences on consumer behavior do NOT include:

Reference groups and social classes

Cultural values and norms

Marketing communications and advertising

The consumer's cognitive processes (correct)

Which of the following is an example of a temporal factor that can influence consumer behavior?

The consumer's cultural background

The consumer's personality type

The consumer's level of education

The time of day or season when a purchase is made (correct)

When shopping with others, which of the following is most likely to influence a consumer's behavior?

The consumer's reference group or social class Signup and view all the answers

Which of the following is an example of how the physical environment can impact consumer behavior?

The lighting and music in a retail store Signup and view all the answers

Which of the following is NOT an internal influence on consumer behavior?

The consumer's reference group or social class Signup and view all the answers

Which of the following best describes the concept of 'individual differences' in consumer behavior?

Differences in consumers' demographic characteristics, personality traits, and lifestyles Signup and view all the answers

Which of the following is an example of how affect, or feelings, can influence consumer behavior?

A consumer's emotional attachment to a particular brand or product Signup and view all the answers

Which of the following statements about self-identity and consumer behavior is accurate?

Self-identity shapes the value experienced by consumers and their reactions to consumption Signup and view all the answers

Which of the following is NOT a component of the consumer value framework discussed in the text?

The consumer's socioeconomic status Signup and view all the answers