Podcast
Questions and Answers
Which of the following is an example of a situational influence on consumer behavior?
Which of the following is an example of a situational influence on consumer behavior?
- The presence of the consumer's friends or family during a shopping trip (correct)
- The physical layout of a retail store
- The consumer's age and gender
- The consumer's personality traits
External influences on consumer behavior do NOT include:
External influences on consumer behavior do NOT include:
- Reference groups and social classes
- Cultural values and norms
- Marketing communications and advertising
- The consumer's cognitive processes (correct)
Which of the following is an example of a temporal factor that can influence consumer behavior?
Which of the following is an example of a temporal factor that can influence consumer behavior?
- The consumer's cultural background
- The consumer's personality type
- The consumer's level of education
- The time of day or season when a purchase is made (correct)
When shopping with others, which of the following is most likely to influence a consumer's behavior?
When shopping with others, which of the following is most likely to influence a consumer's behavior?
Which of the following is an example of how the physical environment can impact consumer behavior?
Which of the following is an example of how the physical environment can impact consumer behavior?
Which of the following is NOT an internal influence on consumer behavior?
Which of the following is NOT an internal influence on consumer behavior?
Which of the following best describes the concept of 'individual differences' in consumer behavior?
Which of the following best describes the concept of 'individual differences' in consumer behavior?
Which of the following is an example of how affect, or feelings, can influence consumer behavior?
Which of the following is an example of how affect, or feelings, can influence consumer behavior?
Which of the following statements about self-identity and consumer behavior is accurate?
Which of the following statements about self-identity and consumer behavior is accurate?
Which of the following is NOT a component of the consumer value framework discussed in the text?
Which of the following is NOT a component of the consumer value framework discussed in the text?
