Podcast
Questions and Answers
Which level of planning focuses on delineated product groups that operate on a clearly definable market?
Which level of planning focuses on delineated product groups that operate on a clearly definable market?
- Concern-/company level
- SBU-level
- Product/market-combinations (correct)
- Strategic planning process
What is a mission statement?
What is a mission statement?
- A statement of the organization's profit goals
- A statement of the organization's assets and competencies
- A statement of the organization's purpose (correct)
- A statement of the organization's marketing plans
Which of the following best describes marketing?
Which of the following best describes marketing?
- The process of selling products and generating profits
- The process of satisfying existing customer demand
- The process of engaging customers and creating customer value (correct)
- The process of stimulating customer input
According to the text, how should a mission statement be defined?
According to the text, how should a mission statement be defined?
Which of the following is NOT true about marketing?
Which of the following is NOT true about marketing?
According to the text, how is value created in marketing?
According to the text, how is value created in marketing?
Which of the following is NOT a component of the business portfolio?
Which of the following is NOT a component of the business portfolio?
Portfolio analysis is a major activity in strategic planning where management evaluates the __________ that make up the company.
Portfolio analysis is a major activity in strategic planning where management evaluates the __________ that make up the company.
Strategic business units can be a:
Strategic business units can be a:
The BCG growth-share matrix is designed to help with long-term strategic planning by reviewing a company's portfolio of products and deciding where to invest, discontinue, or develop products.
The BCG growth-share matrix is designed to help with long-term strategic planning by reviewing a company's portfolio of products and deciding where to invest, discontinue, or develop products.
Which of the following is NOT a component of the macroenvironment in marketing management?
Which of the following is NOT a component of the macroenvironment in marketing management?
Which group influences a company's ability to obtain funds?
Which group influences a company's ability to obtain funds?
Which market type consists of individuals and households buying goods and services for personal consumption?
Which market type consists of individuals and households buying goods and services for personal consumption?
Which generation is the most financially strapped generation?
Which generation is the most financially strapped generation?
Which one of these is NOT an element of a modern marketing system?
Which one of these is NOT an element of a modern marketing system?
Which marketing management orientation focuses on improving production and distribution efficiency when demand is greater than supply?
Which marketing management orientation focuses on improving production and distribution efficiency when demand is greater than supply?
What does CRM stand for?
What does CRM stand for?
What does CLV stand for?
What does CLV stand for?
Which tool can help you analyze what your company does best now, and devise a successful strategy for the future?
Which tool can help you analyze what your company does best now, and devise a successful strategy for the future?
What does the PDCA cycle stand for?
What does the PDCA cycle stand for?
What does ROMI stand for?
What does ROMI stand for?
What does CLV stand for?
What does CLV stand for?
Which one of the following is a reason for market segmentation?
Which one of the following is a reason for market segmentation?
What is the definition of environmental sustainability?
What is the definition of environmental sustainability?
What is cause-related marketing?
What is cause-related marketing?
What is the most dramatic force in changing the marketplace?
What is the most dramatic force in changing the marketplace?
According to the text, what are the four requirements for effective segmentation?
According to the text, what are the four requirements for effective segmentation?
What factors influence the profitability of an industry or market according to Porter's five forces model?
What factors influence the profitability of an industry or market according to Porter's five forces model?
What is the main difference between undifferentiated marketing and differentiated marketing?
What is the main difference between undifferentiated marketing and differentiated marketing?
What are the four factors that determine the attractiveness of market segments in the market targeting process?
What are the four factors that determine the attractiveness of market segments in the market targeting process?
