Consumer Psychology: Key Concepts

According to the Society for Consumer Psychology's definition, what is the primary focus of consumer psychology?

Which of the following reflects an internal influence on consumer activities?

Which of the following historical figures pioneered eye-tracking research to study where consumers look in advertisements?

Which of the following best describes market segmentation?

A consumer purchases a fuel-efficient car primarily to reduce their carbon footprint. Which type of need does this primarily satisfy?

According to Maslow's hierarchy of needs, which of the following needs must be satisfied before an individual can pursue self-esteem needs?

In the context of consumer behavior, what does the term 'consumer behavior' encompass?

Studying consumer behavior through the lens of social institutions and group relationships aligns with which disciplinary influence?

Which research approach focuses on understanding consumer behavior through in-depth, detail-rich descriptions of a few consumers' experiences?

Which type of data is characterized as existing and accessible, such as government census data or internal company records?

In qualitative research, what is the primary purpose of using probing questions?

A researcher asks participants to complete the sentence: "People who shop at luxury stores are..." This is an example of what kind of test?

In quantitative research, what does probability sampling ensure?

Observational research is used to understand consumer behavior. What is the key characteristic of obtrusive observation?

In experimental research, what is the primary purpose of manipulating an independent variable?

What does it mean for a measure to have reliability in quantitative research?

How do digital natives typically approach consumption compared to previous generations?

Which of the following is a key feature of social media's impact on consumption?

What did Walter Dill Scott discover about consumers in his early studies?

Which of the following best describes how Kurt Lewin influenced consumer psychology?

A product is advertised as being stylish and fun. Which type of need is that product attempting to satisfy?

Which disciplinary approach to researching consumer behavior relies on systematic, rigorous procedures and objective measurement?

What is the primary characteristic of qualitative research design in consumer behavior?

How might a researcher use word association to explore consumer perception of a brand?

When should a researcher use nonprobability sampling?

What does the use of an eye-tracker during consumer behavior research primarily reveal?

How does causation differ from correlation in consumer behavior research?

Which of the following best describes the concept of validity in data collection?

How has the digital revolution specifically influenced e-commerce?

How does Harry Hollingworth's research contribute to consumer psychology?

Which of the following examples below is using a personal factor to segment consumers?

Which of the following represents Maslow’s 'esteem needs' level?

Which of the following fields does NOT contribute to the study of consumer behavior?

Interpretivism leverages data to understand consumper better through:

What is a screener questionnaire primarily used for in consumer behavior research?

When analyzing data, what is something to keep in mind with causation?

When using social media to impact trends of consumption, how does one approach it?

During the early work in consumer psychology, which method did John B. Watson apply?

Which of the following best describes the Utilitarian requirements of a consumer?