Consumer Preferences and Market Analysis Quiz
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Questions and Answers

Consumer preferences refers to the taste of particular groups of people.

True

Micro market refers to the specific target market segment of a particular enterprise.

True

The entrepreneur must also be able to measure the actual demand and supply of the industry that the enterprise belongs to.

True

Rivals or competitors in a particular type of business are substitute products or services, which customers shift or turn to.

<p>False</p> Signup and view all the answers

Personal value analysis represents your philosophy, guiding principles, outlook and inspirations for your business (non-monetary values).

<p>True</p> Signup and view all the answers

Study Notes

Market Analysis

  • Consumer preferences refer to the unique tastes and preferences of specific groups of people.
  • Micro market is a specific target market segment of a particular enterprise, which the business focuses on.

Industry Analysis

  • An entrepreneur must measure the actual demand and supply of the industry to understand the market dynamics.
  • Demand and supply analysis helps entrepreneurs make informed decisions about their business.

Competitor Analysis

  • Rivals or competitors in a particular type of business offer substitute products or services that customers can switch to.
  • Identifying competitors and their offerings is crucial for businesses to differentiate themselves.

Personal Value Analysis

  • Personal value analysis represents an entrepreneur's philosophy, guiding principles, outlook, and inspirations for their business.
  • It involves identifying non-monetary values that drive business decisions and shape the company's culture.

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Description

Test your knowledge of consumer preferences, micro markets, and measuring demand and supply in the industry! Learn about rivals, competitors, and substitute products in this quiz.

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