Consumer Preferences and Market Analysis Quiz
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Questions and Answers

True or false: Consumer preferences refers to the taste of particular groups of people.

True

True or false: Micro market refers to the specific target market segment of a particular enterprise.

True

True or false: The entrepreneur must also be able to measure the actual demand and supply of the industry that the enterprise belongs to.

True

True or false: Rivals or competitors in a particular type of business are substitute products or services, which customers shift or turn to.

<p>False</p> Signup and view all the answers

True or false: Personal value analysis represents your philosophy, guiding principles, outlook and inspirations for your business (non-monetary values).

<p>True</p> Signup and view all the answers

True or false: Consumer preferences refers to the taste of particular individuals only?

<p>False</p> Signup and view all the answers

True or false: Rivals or competitors in a particular type of business are substitute products or services that customers shift or turn to?

<p>False</p> Signup and view all the answers

True or false: Micro market refers to the general target market segment of a particular enterprise?

<p>False</p> Signup and view all the answers

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