Consumer Perception and Its Processes

The process of translating raw sensory stimuli into meaningful information.

The process of receiving stimuli from the environment through receptors in our bodies.

Units of input from the environment to our senses.

Organs that receive sensory inputs - sight, hearing, smell, taste, and touch.

The focus of our attention on specific information.

The assigning of meaning to sensory experiences.

The three stages of perception: sensory exposure, attention, and interpretation.

The knowledge and experiences that influence how we interpret sensory information.

The tendency to perceive a change in a stimulus as a constant ratio of the original stimulus. For example, you would notice a 500 gram difference when holding a 500 gram object, but not when holding a 10 kg object.

The smallest change in a stimulus that can be detected by a person. It's like the tipping point where you notice something is different.

A visual illusion where two lines of equal length appear to be different lengths due to the presence of arrowheads at the ends. It demonstrates how our perception can be tricked.

A principle that explains how we organize our visual perception, often perceiving one part of a stimulus (the figure) as dominant over the other (the ground). It's like seeing a vase or two faces depending on what you focus on.

The way we perceive objects in motion. It's like recognizing a moving object by its motion patterns.

Our sensory perception is often subjective and can be influenced by our prior experiences and expectations. Imagine mistaking a friend for someone else from a distance!

Using a packaging design trick to make it appear that a smaller amount of product is actually a larger amount. It's like creating an optical illusion with packaging.

The concept that our perception of the world is not always objective and can be influenced by illusions and our own interpretations.

Our interpretation of sensory information is not always accurate, leading to misidentifications and illusions. This shows how our brain processes information.

The concept that our understanding of a figure-ground pattern can be influenced by our prior experiences and emotions. Imagine seeing a vase as a scary monster if you were recently scared!