Consumer Decision Making
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Questions and Answers

Which of the following is an example of a search quality?

  • The durability of a phone
  • The taste of a beverage
  • The reliability of a car
  • The color of a shirt (correct)

    • Which of the following is an example of an experience quality?

  • The freshness of a food item
  • The size of a TV
  • The price of a ticket
  • The ease of use of a software (correct)

    • Which of the following is an example of a credence quality?

  • The taste of a dish
  • The comfort of a mattress
  • The effectiveness of a medicine (correct)
  • The safety of a car

    • Which of the following is NOT one of the dimensions of service quality?

    <p>Reliability</p> Signup and view all the answers

    What is the ultimate result of customer satisfaction?

    <p>Customer loyalty</p> Signup and view all the answers

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