Consumer Behavior Stages

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What is the definition of purchase decision?

The stage where the consumer compares and evaluates different options

The stage where the consumer seeks opinions from friends

The stage where the consumer explores advertisements

The stage where the consumer selects a specific product from available alternatives (correct)

How does Emily make her purchase decision?

By choosing the brand with the most advertisements

By considering user feedback, reviews, and features of the exercise machines (correct)

By selecting the most expensive option

Based solely on online reviews

Why did Emily choose FitFlex over GymPro?

FitFlex had an ergonomic design, advanced features, and eco-friendly technology that aligned with her preferences (correct)

GymPro was the cheaper option

FitFlex had more advertisements

Emily's friends recommended FitFlex

Which factor did NOT influence Emily's purchase decision?

Advertisements in magazines Signup and view all the answers

What stage involves assessing satisfaction with the chosen product after the purchase?

Post-purchase evaluation Signup and view all the answers

In which stage does Emily gather insights into available exercise machines within her budget range?

Information search Signup and view all the answers

What is the purpose of the advertisement in influencing consumer perceptions and attitudes?

Creating a favorable emotional disposition toward the brand Signup and view all the answers

Which stage involves consumers' actions toward the brand as a result of exposure to the advertisement?

Behavioral Stage Signup and view all the answers

What is the aim of advertisements in the cognitive stage?

Providing information and educating consumers Signup and view all the answers

How does the advertisement aim to translate awareness and positive attitudes into tangible outcomes?

By motivating consumers to take action Signup and view all the answers

What creative elements do advertisements use to connect with consumers on a deeper level in the affective stage?

Using storytelling, imagery, music Signup and view all the answers

What is the main goal of advertisements in the behavioral stage?

To stimulate desired consumer behaviors Signup and view all the answers

What is the first stage in the consumer decision-making process?

Problem recognition Signup and view all the answers

In the example provided, what prompted Emily to recognize a problem?

Her increasing concern about health and wellbeing, and the need to manage her weight through exercise Signup and view all the answers

What stage follows problem recognition in the consumer decision-making process?

Information search Signup and view all the answers

What does the acronym 'RSEDE' represent in the context of the consumer decision-making process?

Recognize, Search, Evaluate, Decide, Experience Signup and view all the answers

Which stage of the consumer decision-making process involves assessing different options to address the identified problem?

Evaluation of alternatives Signup and view all the answers

What is the final stage of the consumer decision-making process?

Post-purchase behavior Signup and view all the answers