Consumer Behavior Stages
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Questions and Answers

What is the definition of purchase decision?

  • The stage where the consumer compares and evaluates different options
  • The stage where the consumer seeks opinions from friends
  • The stage where the consumer explores advertisements
  • The stage where the consumer selects a specific product from available alternatives (correct)

    • How does Emily make her purchase decision?

  • By choosing the brand with the most advertisements
  • By considering user feedback, reviews, and features of the exercise machines (correct)
  • By selecting the most expensive option
  • Based solely on online reviews

    • Why did Emily choose FitFlex over GymPro?

  • FitFlex had an ergonomic design, advanced features, and eco-friendly technology that aligned with her preferences (correct)
  • GymPro was the cheaper option
  • FitFlex had more advertisements
  • Emily's friends recommended FitFlex

    • Which factor did NOT influence Emily's purchase decision?

    <p>Advertisements in magazines</p> Signup and view all the answers

    What stage involves assessing satisfaction with the chosen product after the purchase?

    <p>Post-purchase evaluation</p> Signup and view all the answers

    In which stage does Emily gather insights into available exercise machines within her budget range?

    <p>Information search</p> Signup and view all the answers

    What is the purpose of the advertisement in influencing consumer perceptions and attitudes?

    <p>Creating a favorable emotional disposition toward the brand</p> Signup and view all the answers

    Which stage involves consumers' actions toward the brand as a result of exposure to the advertisement?

    <p>Behavioral Stage</p> Signup and view all the answers

    What is the aim of advertisements in the cognitive stage?

    <p>Providing information and educating consumers</p> Signup and view all the answers

    How does the advertisement aim to translate awareness and positive attitudes into tangible outcomes?

    <p>By motivating consumers to take action</p> Signup and view all the answers

    What creative elements do advertisements use to connect with consumers on a deeper level in the affective stage?

    <p>Using storytelling, imagery, music</p> Signup and view all the answers

    What is the main goal of advertisements in the behavioral stage?

    <p>To stimulate desired consumer behaviors</p> Signup and view all the answers

    What is the first stage in the consumer decision-making process?

    <p>Problem recognition</p> Signup and view all the answers

    In the example provided, what prompted Emily to recognize a problem?

    <p>Her increasing concern about health and wellbeing, and the need to manage her weight through exercise</p> Signup and view all the answers

    What stage follows problem recognition in the consumer decision-making process?

    <p>Information search</p> Signup and view all the answers

    What does the acronym 'RSEDE' represent in the context of the consumer decision-making process?

    <p>Recognize, Search, Evaluate, Decide, Experience</p> Signup and view all the answers

    Which stage of the consumer decision-making process involves assessing different options to address the identified problem?

    <p>Evaluation of alternatives</p> Signup and view all the answers

    What is the final stage of the consumer decision-making process?

    <p>Post-purchase behavior</p> Signup and view all the answers

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