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Consumer Behavior Quiz
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Consumer Behavior Quiz

Created by
@EasedLion3163

Questions and Answers

Which of the following is NOT a topic covered in Module 1?

  • Consumer Segmentation (correct)
  • Perception
  • Learning and Memory
  • Consumers Rule

    • What is the main focus of consumer behavior?

  • How marketers advertise products
  • How individuals make decisions (correct)
  • How individuals define their identities
  • How consumers use products

    • Why is it important for marketers to understand consumer behavior?

  • To define their own identities
  • To learn about different consumer segments (correct)
  • To change consumer behavior
  • To study consumer beliefs and actions

    • What is one way in which the web is changing consumer behavior?

    <p>By providing more product options</p> Signup and view all the answers

    What are the two major perspectives on consumer behavior?

    <p>Psychological and sociological</p> Signup and view all the answers

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