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Questions and Answers
Which of the following is NOT a topic covered in Module 1?
Which of the following is NOT a topic covered in Module 1?
- Consumer Segmentation (correct)
- Perception
- Learning and Memory
- Consumers Rule
What is the main focus of consumer behavior?
What is the main focus of consumer behavior?
- How marketers advertise products
- How individuals make decisions (correct)
- How individuals define their identities
- How consumers use products
Why is it important for marketers to understand consumer behavior?
Why is it important for marketers to understand consumer behavior?
- To define their own identities
- To learn about different consumer segments (correct)
- To change consumer behavior
- To study consumer beliefs and actions
What is one way in which the web is changing consumer behavior?
What is one way in which the web is changing consumer behavior?
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What are the two major perspectives on consumer behavior?
What are the two major perspectives on consumer behavior?
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