Consumer Behavior Quiz

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Questions and Answers

What is the first stage in the consumer decision making process?

Problem Recognition/Need (correct)

Product Choice/Decision

Information Search

Post Purchase Evaluation

What is Constructive Processing in consumer decision making?

Evaluating the effort required for a choice and choosing the best strategy suited to the level of effort (correct)

Seeking advice from friends and family before making a decision

Making impulsive decisions without evaluating the consequences

Relying on previous experiences to make a decision

What type of decision making process is characterized by carefully weighing alternatives and collecting as much information as possible?

Limited Decision Making

Habitual Decision Making

Extended Problem Solving (correct)

Constructive Processing

In which type of decision making does the consumer make a decision without much effort, often due to existing knowledge?

Habitual Decision Making (C) Signup and view all the answers

What does the experiential perspective in marketing emphasize?

The emotional and affective responses of consumers (D) Signup and view all the answers

What does primary demand introduce?

A new product category (C) Signup and view all the answers

What can influence consumer decision-making according to the text?

Monetary, functional, physical, social, and psychological risks (D) Signup and view all the answers

What is involved in the information search process for consumers?

Internal and external sources (D) Signup and view all the answers

What type of information do consumers value more than advertisements?

Information from people they know (B) Signup and view all the answers

What influences the amount of information search for consumers?

Importance of the purchase, age, gender, and concerns with style/image (D) Signup and view all the answers

Why is more information not always better for decision-making?

Due to limitations in short-term memory (A) Signup and view all the answers

What influence does prior expertise have on the amount of information search?

Not necessarily influence; moderate knowledge encourages more information seeking (D) Signup and view all the answers

What do marketing strategies aim to capture at each stage of the consumer journey?

Consumer attention (C) Signup and view all the answers

What do brands compete for in the marketplace?

Consumer attention (C) Signup and view all the answers

What influences consumer decisions according to the text?

Various types of demand, risks, and information search processes (C) Signup and view all the answers

What characterizes habitual decision making?

Involves buying the same brand repeatedly without considering alternatives (B) Signup and view all the answers

What is the evoked set in consumer decision making?

The set of relevant brands a consumer is familiar with when considering a purchase (A) Signup and view all the answers

What are evaluative criteria in consumer decision making based on?

Functional, experiential, or symbolic aspects (C) Signup and view all the answers

What is the focus of determinant attributes in consumer decision making?

Used to choose between products, creating criteria with real or perceived value (B) Signup and view all the answers

What does the behavioral influence perspective suggest about consumer decisions?

Decisions are learned responses to environmental cues (C) Signup and view all the answers

What percentage of brand choice is made in the store?

70% (A) Signup and view all the answers

How are functional products evaluated in consumer decision making?

Based on features and attributes (C) Signup and view all the answers

What is limited decision making characterized by?

Involves limited internal and external search, and simple decision rules may be used (B) Signup and view all the answers

What characterizes extended decision making?

Results from high involvement, involving extensive search, complex evaluation, and post-purchase evaluation (D) Signup and view all the answers

What are marketers aiming to establish in the evoked set?

Their brand (A) Signup and view all the answers

What influences low involvement decisions according to the behavioral influence perspective?

Environmental cues (C) Signup and view all the answers

How are high involvement decision making and limited decision making different?

High involvement decision making involves extensive search and complex evaluation, while limited decision making involves limited internal and external search (C) Signup and view all the answers

What is showrooming an example of?

External search (B) Signup and view all the answers

What are heuristics in decision making?

Mental rules for quick decisions (A) Signup and view all the answers

What is framing in decision making?

Choices are influenced by how they are presented (D) Signup and view all the answers

What is the sunk cost fallacy?

Reluctance to waste money due to perceived loss (B) Signup and view all the answers

What are cybermediaries in consumer behavior?

Intermediaries filter and organize information from numerous online sources (D) Signup and view all the answers

What is variety seeking behavior in consumer behavior?

Seeking variety due to boredom or desire for change (D) Signup and view all the answers

What are compensatory decision rules in consumer behavior?

Averaging product attributes for rational decisions (A) Signup and view all the answers

What are noncompensatory decision rules in consumer behavior?

Simple rules for decision-making based on heuristics (A) Signup and view all the answers

What are situational effects on buying in consumer behavior?

Factors like physical, social, and temporal elements affecting purchasing decisions (D) Signup and view all the answers

What is the primary reason for showrooming behavior?

To visit stores in person, then buy online (C) Signup and view all the answers

What is the main concept behind the economics of information approach in consumer behavior?

Consumers gather necessary information for informed decisions (D) Signup and view all the answers

What is the role of biases in decision making according to the text?

Consumers are often not as logical as they think (B) Signup and view all the answers

Study Notes

Consumer Behavior and Decision Making

Economics of Information Approach: Consumers gather necessary information for informed decisions
Cybermediary: Intermediaries filter and organize information from numerous online sources
Showrooming: Consumers visit stores in person, then buy online, an example of external search
Variety Seeking: Consumers seek variety due to boredom or desire for change
Heuristics: Mental rules for quick decisions, such as market beliefs and biases
Biases in Decision Making: Consumers are often not as logical as they think
Framing: Choices are influenced by how they are presented, leading to risk aversion or seeking
Sunk Cost Fallacy: Reluctance to waste money due to perceived loss, emphasizing loss over gain
Compensatory Decision Rules: Averaging product attributes for rational decisions
Noncompensatory Decision Rules: Simple rules for decision-making based on heuristics
Situational Effects on Buying: Factors like physical, social, and temporal elements affect purchasing decisions
Why Do We Shop: Reasons include social experiences, interpersonal attraction, instant status, and the thrill of the chase

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Description

Test your knowledge of consumer behavior and decision making with this quiz. Explore topics such as the economics of information approach, showrooming, heuristics, biases in decision making, decision rules, situational effects on buying, and the reasons behind shopping behaviors.

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Questions and Answers

What is the first stage in the consumer decision making process?

What is Constructive Processing in consumer decision making?

What type of decision making process is characterized by carefully weighing alternatives and collecting as much information as possible?

In which type of decision making does the consumer make a decision without much effort, often due to existing knowledge?

What does the experiential perspective in marketing emphasize?

What does primary demand introduce?

What can influence consumer decision-making according to the text?

What is involved in the information search process for consumers?

What type of information do consumers value more than advertisements?

What influences the amount of information search for consumers?

Why is more information not always better for decision-making?

What influence does prior expertise have on the amount of information search?

What do marketing strategies aim to capture at each stage of the consumer journey?

What do brands compete for in the marketplace?

What influences consumer decisions according to the text?

What characterizes habitual decision making?

What is the evoked set in consumer decision making?

What are evaluative criteria in consumer decision making based on?

What is the focus of determinant attributes in consumer decision making?

What does the behavioral influence perspective suggest about consumer decisions?

What percentage of brand choice is made in the store?

How are functional products evaluated in consumer decision making?

What is limited decision making characterized by?

What characterizes extended decision making?

What are marketers aiming to establish in the evoked set?

What influences low involvement decisions according to the behavioral influence perspective?

How are high involvement decision making and limited decision making different?

What is showrooming an example of?

What are heuristics in decision making?

What is framing in decision making?

What is the sunk cost fallacy?

What are cybermediaries in consumer behavior?

What is variety seeking behavior in consumer behavior?

What are compensatory decision rules in consumer behavior?

What are noncompensatory decision rules in consumer behavior?

What are situational effects on buying in consumer behavior?

What is the primary reason for showrooming behavior?

What is the main concept behind the economics of information approach in consumer behavior?

What is the role of biases in decision making according to the text?

Study Notes

Studying That Suits You

Description

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