Consumer Behavior Quiz
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What is consumer behaviour?

  • The study of activities related to the purchase, use, and disposal of goods and services (correct)
  • The study of economic factors influencing consumer choices
  • The study of consumer emotions only
  • The study of marketing strategies for goods and services

    • When did consumer behaviour emerge as a distinct sub-discipline of marketing?

  • 1970s
  • 1960s
  • 1920s
  • 1940–1950s (correct)

    • What disciplines contribute to the interdisciplinary nature of consumer behaviour?

  • History, literature, and art
  • Psychology, sociology, social anthropology, and economics (correct)
  • Physics, chemistry, and biology
  • Political science, philosophy, and theology

    • What does the study of consumer behaviour formally investigate?

    <p>Individual qualities such as demographics, personality lifestyles, and behavioural variables</p> Signup and view all the answers

    What does consumer behaviour attempt to understand?

    <p>People's wants and consumption patterns</p> Signup and view all the answers

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