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What is consumer behaviour?
What is consumer behaviour?
- The study of activities related to the purchase, use, and disposal of goods and services (correct)
- The study of economic factors influencing consumer choices
- The study of consumer emotions only
- The study of marketing strategies for goods and services
When did consumer behaviour emerge as a distinct sub-discipline of marketing?
When did consumer behaviour emerge as a distinct sub-discipline of marketing?
- 1970s
- 1960s
- 1920s
- 1940–1950s (correct)
What disciplines contribute to the interdisciplinary nature of consumer behaviour?
What disciplines contribute to the interdisciplinary nature of consumer behaviour?
- History, literature, and art
- Psychology, sociology, social anthropology, and economics (correct)
- Physics, chemistry, and biology
- Political science, philosophy, and theology
What does the study of consumer behaviour formally investigate?
What does the study of consumer behaviour formally investigate?
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What does consumer behaviour attempt to understand?
What does consumer behaviour attempt to understand?
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