Consumer Behavior Quiz

Consumer market refers to all of the personal consumption of final consumers.

Consumer buyer behavior refers to the buying behavior of final consumers— individuals and households who buy goods and services for personal consumption.

Culture is the learned values, perceptions, wants, and behavior from family and other important institutions.

<p>The buyer decision process for new products involves the stages that a consumer goes through in making choices about a new product, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.</p> Signup and view all the answers

<p>The characteristics affecting consumer behavior are culture, learned values, perceptions, wants, and behavior from family and other important institutions.</p> Signup and view all the answers