Consumer Behavior Quiz

The gap between what consumers say they will do and what they actually do. For example, consumers may say they will buy ethically made products but then choose cheaper options.

The person who first identifies a need or problem that a product or service can solve. This could be anyone involved in the buying process.

Anyone who provides information or influences the decision-making process, such as family, friends, experts, or even advertising.

The person who makes the final decision of whether or not to buy a product or service.

The person who physically makes the purchase, but they may not be the one who uses the product.

The individual who ultimately uses the product or service. They may or may not be involved in the decision-making process.

Purchases that require less effort, are less risky, and are often made quickly based on factors like convenience, price, and habit.

Purchases that require a lot of research and effort, are more risky, and involve a longer decision-making process based on factors like price, quality, and reviews.

The first stage in the purchase decision process, where the consumer recognizes a gap between their current situation and their desired state.

The stage where the consumer actively seeks information about potential solutions to their recognized need.

The stage where the consumer weighs the pros and cons of different options based on their needs and preferences.

The stage where the consumer chooses the best option based on their evaluation and makes the purchase.

The stage where the consumer reflects on their purchase experience and assesses their satisfaction with the chosen product or service.

The information search process involves gathering data from both internal (memory, prior experiences) and external (peers, marketplace) sources.

Evaluation involves setting up criteria to evaluate and compare different options based on their attributes.

Salient attributes are those that are readily apparent and easily noticed during the purchase process.

Discriminant attributes help differentiate between products. They are the features that help you decide which one is best.

A consumer considers an attribute 'important' if it plays a role in their decision-making process.

Non-compensatory decision rules rely on mental shortcuts (heuristics) to simplify the decision process, not considering all available information.

Attitude-based heuristics involve making choices based on overall impressions or feelings about a product or brand.

The purchase decision process includes factors like product size, packaging, availability, and quantity, and can be influenced by the shopping environment.

A sudden, unplanned decision to purchase a product or service, often triggered by emotions, feelings, or exposure to a well-crafted promotional message.

The sensory information received by our five senses (sight, sound, smell, taste, touch).

The brain's interpretation of sensory information, involving psychological and physiological processes.

The psychological process of organizing and interpreting information from the outside world.

The initial exposure of our senses to external stimuli, engaging sight, sound, smell, taste, and texture.

The act of observing stimuli, paying attention to the details.

The process of selecting stimuli, driven by our internal and external factors, focusing on messages that align with our attitudes, beliefs, and needs.

Organizing sensory input into meaningful patterns, creating a coherent picture of the world.

A decision-making strategy where consumers choose the option that meets all minimum requirements across multiple criteria. For example, selecting a computer that's light, powerful, and affordable.

A consumer's feeling of regret or dissatisfaction after making a decision, often stemming from the belief that a forgone option might have been better. This is amplified with higher purchase prices.

The tendency for individuals to place a higher value on things they own or possess, compared to items they don't. This applies even if ownership is recent or arbitrary.

Products consumed immediately after purchase (like food) versus products meant for later use (like tools). This influences how consumers think about storage, timing, and usage.

The process of disposing of or recycling products at the end of their useful life. This includes actions taken by both producers and consumers.

The consumer's behavior at the time of purchase, influenced by factors like brand familiarity, product information, and perceived value. This includes awareness of warranties, shelf-life, and recycling options.

The perception of sweetness is associated with the color red. For instance, a red-colored candy wrapper might make you think it's sweeter.

Packaging colors like green and blue are associated with the perception of healthiness. This means a product in a green or blue container might seem healthier to you.

The sound of an engine can be modified to convey power and speed. For example, luxury cars often have a more powerful engine sound to enhance this perception.

Using sound to build brand identity. Think of the memorable jingles or music used in company adverts.

The way food sounds when eaten influences how we perceive its flavor. A crisp sound when biting into a carrot makes it seem more flavorful.

Fast music in a restaurant can increase the speed at which you eat. This can lead to consuming more food.

Classical music can slow down your eating speed, making you eat less. This can be helpful for managing your calorie intake.

Sight plays a major role in what we perceive. Think about how product packaging and colors influence your perception of taste and quality.