Consumer Behavior Quiz
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Questions and Answers

Which of the following is NOT one of the learning objectives mentioned in the text?

  • Describe the stages in the consumer purchase decision process (correct)
  • Identify major socio-cultural influences on consumer behaviour and their effects on purchase decisions
  • Distinguish among three variations of the consumer purchase decision process
  • Explain how psychological influences affect consumer behaviour
  • What are the three variations of the consumer purchase decision process?

  • Rational, emotional, and impulsive decision-making
  • Impulsive, habitual, and extensive problem-solving
  • Emotional, cognitive, and habitual decision-making
  • Routine, limited, and extended problem-solving (correct)
  • How do situational influences affect the consumer purchase decision process?

  • They only affect routine purchases
  • They can influence the decision process in various ways (correct)
  • They only affect extended problem-solving
  • They have no impact on the decision process
  • What do psychological influences affect in consumer behaviour?

    <p>Consumer behaviour in general, including the purchase decision processes</p> Signup and view all the answers

    What is the role of culture and subculture in determining consumer behaviour?

    <p>They play a significant role in shaping consumer behaviour</p> Signup and view all the answers

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