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Questions and Answers
Which of the following is NOT one of the learning objectives mentioned in the text?
Which of the following is NOT one of the learning objectives mentioned in the text?
- Describe the stages in the consumer purchase decision process (correct)
- Identify major socio-cultural influences on consumer behaviour and their effects on purchase decisions
- Distinguish among three variations of the consumer purchase decision process
- Explain how psychological influences affect consumer behaviour
What are the three variations of the consumer purchase decision process?
What are the three variations of the consumer purchase decision process?
- Rational, emotional, and impulsive decision-making
- Impulsive, habitual, and extensive problem-solving
- Emotional, cognitive, and habitual decision-making
- Routine, limited, and extended problem-solving (correct)
How do situational influences affect the consumer purchase decision process?
How do situational influences affect the consumer purchase decision process?
- They only affect routine purchases
- They can influence the decision process in various ways (correct)
- They only affect extended problem-solving
- They have no impact on the decision process
What do psychological influences affect in consumer behaviour?
What do psychological influences affect in consumer behaviour?
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What is the role of culture and subculture in determining consumer behaviour?
What is the role of culture and subculture in determining consumer behaviour?
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