Podcast
Questions and Answers
What is a factor that can influence consumer ability and affect their consumption activities?
What is a factor that can influence consumer ability and affect their consumption activities?
- Level of comfort with technology
- Mobility and vision (correct)
- Age
- Exposure to advertisements
What is the term for the process of selecting certain information to focus on from the vast amount of stimuli in our environment?
What is the term for the process of selecting certain information to focus on from the vast amount of stimuli in our environment?
- Selective attention (correct)
- Sensory filtering
- Perceptual field
- Exposure selection
What is the average number of advertisements a consumer is exposed to daily?
What is the average number of advertisements a consumer is exposed to daily?
- 100
- 5000
- 3000 (correct)
- 500
What can technology comfort enable consumers to do?
What can technology comfort enable consumers to do?
What is the next stage of the perception process after exposure?
What is the next stage of the perception process after exposure?
What can influence consumers' product usage satisfaction?
What can influence consumers' product usage satisfaction?
What is a key factor influencing consumers' decision-making process?
What is a key factor influencing consumers' decision-making process?
What is an example of a decision-making bias in consumer behavior?
What is an example of a decision-making bias in consumer behavior?
What is a consequence of consumers forming strong emotional connections with certain brands?
What is a consequence of consumers forming strong emotional connections with certain brands?
What is an example of an impulse buying scenario?
What is an example of an impulse buying scenario?
What is a key outcome of consumers' actions, decisions, and interactions within the marketplace?
What is a key outcome of consumers' actions, decisions, and interactions within the marketplace?
What is a potential issue related to purchase decisions in consumer behavior?
What is a potential issue related to purchase decisions in consumer behavior?
What is the primary role of attention in decision-making?
What is the primary role of attention in decision-making?
What is the outcome of consistently capturing attention for a brand?
What is the outcome of consistently capturing attention for a brand?
What influences consumers' perceptions of products?
What influences consumers' perceptions of products?
What is the primary determinant of whether a product is perceived as desirable and worth purchasing?
What is the primary determinant of whether a product is perceived as desirable and worth purchasing?
What is the term for consumers' overall impression and associations with a brand?
What is the term for consumers' overall impression and associations with a brand?
What is the goal of marketers employing various tactics such as advertisements, promotions, and influencer endorsements?
What is the goal of marketers employing various tactics such as advertisements, promotions, and influencer endorsements?
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