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Consumer Behavior Outcomes and Issues

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Questions and Answers

What is a factor that can influence consumer ability and affect their consumption activities?

Level of comfort with technology

Mobility and vision (correct)

Age

Exposure to advertisements

What is the term for the process of selecting certain information to focus on from the vast amount of stimuli in our environment?

Selective attention (correct)

Sensory filtering

Perceptual field

Exposure selection

What is the average number of advertisements a consumer is exposed to daily?

100

5000

3000 (correct)

500

What can technology comfort enable consumers to do?

Expand their shopping options and convenience Signup and view all the answers

What is the next stage of the perception process after exposure?

Attention Signup and view all the answers

What can influence consumers' product usage satisfaction?

Their physical and cognitive abilities Signup and view all the answers

What is a key factor influencing consumers' decision-making process?

Emotions and attitudes Signup and view all the answers

What is an example of a decision-making bias in consumer behavior?

Relying on heuristics or cognitive shortcuts Signup and view all the answers

What is a consequence of consumers forming strong emotional connections with certain brands?

Resistance to change Signup and view all the answers

What is an example of an impulse buying scenario?

Making an unplanned purchase due to a promotional offer Signup and view all the answers

What is a key outcome of consumers' actions, decisions, and interactions within the marketplace?

Consumer behavior outcomes Signup and view all the answers

What is a potential issue related to purchase decisions in consumer behavior?

Post-purchase dissonance Signup and view all the answers

What is the primary role of attention in decision-making?

To shape which information consumers consider and prioritize Signup and view all the answers

What is the outcome of consistently capturing attention for a brand?

Fostered brand awareness and loyalty Signup and view all the answers

What influences consumers' perceptions of products?

Various factors such as branding, packaging, quality, and price Signup and view all the answers

What is the primary determinant of whether a product is perceived as desirable and worth purchasing?

A product's perceived attributes, benefits, and value proposition Signup and view all the answers

What is the term for consumers' overall impression and associations with a brand?

Brand perception Signup and view all the answers

What is the goal of marketers employing various tactics such as advertisements, promotions, and influencer endorsements?

To ensure their offerings receive attention at critical decision points Signup and view all the answers