Consumer Behavior Outcomes and Issues

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Questions and Answers

What is a factor that can influence consumer ability and affect their consumption activities?

  • Level of comfort with technology
  • Mobility and vision (correct)
  • Age
  • Exposure to advertisements

What is the term for the process of selecting certain information to focus on from the vast amount of stimuli in our environment?

  • Selective attention (correct)
  • Sensory filtering
  • Perceptual field
  • Exposure selection

What is the average number of advertisements a consumer is exposed to daily?

  • 100
  • 5000
  • 3000 (correct)
  • 500

What can technology comfort enable consumers to do?

<p>Expand their shopping options and convenience (C)</p> Signup and view all the answers

What is the next stage of the perception process after exposure?

<p>Attention (D)</p> Signup and view all the answers

What can influence consumers' product usage satisfaction?

<p>Their physical and cognitive abilities (A)</p> Signup and view all the answers

What is a key factor influencing consumers' decision-making process?

<p>Emotions and attitudes (B)</p> Signup and view all the answers

What is an example of a decision-making bias in consumer behavior?

<p>Relying on heuristics or cognitive shortcuts (A)</p> Signup and view all the answers

What is a consequence of consumers forming strong emotional connections with certain brands?

<p>Resistance to change (D)</p> Signup and view all the answers

What is an example of an impulse buying scenario?

<p>Making an unplanned purchase due to a promotional offer (B)</p> Signup and view all the answers

What is a key outcome of consumers' actions, decisions, and interactions within the marketplace?

<p>Consumer behavior outcomes (A)</p> Signup and view all the answers

What is a potential issue related to purchase decisions in consumer behavior?

<p>Post-purchase dissonance (A)</p> Signup and view all the answers

What is the primary role of attention in decision-making?

<p>To shape which information consumers consider and prioritize (A)</p> Signup and view all the answers

What is the outcome of consistently capturing attention for a brand?

<p>Fostered brand awareness and loyalty (D)</p> Signup and view all the answers

What influences consumers' perceptions of products?

<p>Various factors such as branding, packaging, quality, and price (D)</p> Signup and view all the answers

What is the primary determinant of whether a product is perceived as desirable and worth purchasing?

<p>A product's perceived attributes, benefits, and value proposition (C)</p> Signup and view all the answers

What is the term for consumers' overall impression and associations with a brand?

<p>Brand perception (B)</p> Signup and view all the answers

What is the goal of marketers employing various tactics such as advertisements, promotions, and influencer endorsements?

<p>To ensure their offerings receive attention at critical decision points (B)</p> Signup and view all the answers

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