Podcast
Questions and Answers
What is the primary reason for online shopping according to the text?
What is the primary reason for online shopping according to the text?
- To socialize with other online consumers
- To access a wider range of products
- To save time and for convenience (correct)
- To take advantage of lower prices
What do consumer behavior models attempt to predict or explain?
What do consumer behavior models attempt to predict or explain?
- Only online shopping habits
- Specific product preferences
- A wide range of consumer decisions (correct)
- The impact of advertising on consumers
What factors are consumer behavior models based on?
What factors are consumer behavior models based on?
- Background demographic factors and other intervening variables (correct)
- Social media influence and peer pressure
- Immediate financial status only
- Geographical location and weather patterns