Consumer Behavior Models Quiz
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Questions and Answers

What is the primary reason for online shopping according to the text?

  • To socialize with other online consumers
  • To access a wider range of products
  • To save time and for convenience (correct)
  • To take advantage of lower prices

    • What do consumer behavior models attempt to predict or explain?

  • Only online shopping habits
  • Specific product preferences
  • A wide range of consumer decisions (correct)
  • The impact of advertising on consumers

    • What factors are consumer behavior models based on?

  • Background demographic factors and other intervening variables (correct)
  • Social media influence and peer pressure
  • Immediate financial status only
  • Geographical location and weather patterns

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