3 Questions
What is the primary reason for online shopping according to the text?
To save time and for convenience
What do consumer behavior models attempt to predict or explain?
A wide range of consumer decisions
What factors are consumer behavior models based on?
Background demographic factors and other intervening variables
Test your knowledge of consumer behavior models, including the study of consumer behavior as a social science discipline. Explore the attempt to predict or explain a wide range of consumer decisions based on background demographic factors and other intervening variables. Learn about the profiles of online consumers and their primary motivations for shopping online.
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