12 Questions
What is the difference between database marketing and relationship marketing?
Database marketing focuses on collecting and analyzing customer data, while relationship marketing focuses on building long-term relationships with customers.
What is the 80/20 rule in consumer behavior?
It states that 80% of a company's sales come from 20% of its customers.
What is the main difference between a need and a want in consumer behavior?
A need is essential for survival, while a want is optional or desirable.
What is Web 2.0 and its significance in consumer behavior?
Web 2.0 refers to the second generation of the internet characterized by user-generated content and interactive communication.
What do heavy users represent in consumer behavior?
Heavy users are consumers who make up a significant portion of the company's sales revenue.
What are the stages in the consumption process according to consumer behavior theory?
Prepurchase issues, Purchase issues, Post purchase issues
What is the primary responsibility of the Federal Trade Commission (FTC) in relation to consumer protection?
Regulating unfair or deceptive practices in commerce
In the context of consumer protection, what does the Greenwashing practice refer to?
Falsely advertising products as eco-friendly or green
What does the Fair Packaging and Labeling Act primarily aim to achieve?
Ensuring labels provide accurate information on products
How does sensory marketing utilize audio watermarks in product promotion?
To embed subliminal messages in audio advertisements
What is the purpose of Trade Dress in marketing?
To create distinctive packaging designs for easy recognition
What concept does Kansei engineering focus on in product design?
Understanding the emotional response to product attributes
Test your knowledge on consumer behavior by defining concepts like demographics, market segmentation strategies, consumption process stages, 80/20 rule, heavy users, database marketing, relationship marketing, and Role Theory.
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