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Questions and Answers
What is the difference between database marketing and relationship marketing?
What is the difference between database marketing and relationship marketing?
- Database marketing focuses on building long-term relationships with customers, while relationship marketing emphasizes analyzing customer data.
- Database marketing is only applicable for online businesses, while relationship marketing is for brick-and-mortar stores.
- Database marketing involves personal selling, while relationship marketing involves mass marketing strategies.
- Database marketing focuses on collecting and analyzing customer data, while relationship marketing focuses on building long-term relationships with customers. (correct)
What is the 80/20 rule in consumer behavior?
What is the 80/20 rule in consumer behavior?
- It refers to the percentage of consumers who make impulsive purchases.
- It is a rule that suggests 80% of a product's features should be core functionalities and 20% additional.
- It dictates that 80% of a consumer's purchases should be necessities and 20% can be luxuries.
- It states that 80% of a company's sales come from 20% of its customers. (correct)
What is the main difference between a need and a want in consumer behavior?
What is the main difference between a need and a want in consumer behavior?
- A need can only be fulfilled through online shopping, while a want can be fulfilled through physical stores.
- A need is unlimited, while a want is limited by budget constraints.
- A need is essential for survival, while a want is optional or desirable. (correct)
- A need is always related to physical products, while a want can be intangible.
What is Web 2.0 and its significance in consumer behavior?
What is Web 2.0 and its significance in consumer behavior?
What do heavy users represent in consumer behavior?
What do heavy users represent in consumer behavior?
What are the stages in the consumption process according to consumer behavior theory?
What are the stages in the consumption process according to consumer behavior theory?
What is the primary responsibility of the Federal Trade Commission (FTC) in relation to consumer protection?
What is the primary responsibility of the Federal Trade Commission (FTC) in relation to consumer protection?
In the context of consumer protection, what does the Greenwashing practice refer to?
In the context of consumer protection, what does the Greenwashing practice refer to?
What does the Fair Packaging and Labeling Act primarily aim to achieve?
What does the Fair Packaging and Labeling Act primarily aim to achieve?
How does sensory marketing utilize audio watermarks in product promotion?
How does sensory marketing utilize audio watermarks in product promotion?
What is the purpose of Trade Dress in marketing?
What is the purpose of Trade Dress in marketing?
What concept does Kansei engineering focus on in product design?
What concept does Kansei engineering focus on in product design?
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