Consumer Behavior Introduction Quiz
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Questions and Answers

What is the difference between database marketing and relationship marketing?

  • Database marketing focuses on building long-term relationships with customers, while relationship marketing emphasizes analyzing customer data.
  • Database marketing is only applicable for online businesses, while relationship marketing is for brick-and-mortar stores.
  • Database marketing involves personal selling, while relationship marketing involves mass marketing strategies.
  • Database marketing focuses on collecting and analyzing customer data, while relationship marketing focuses on building long-term relationships with customers. (correct)

    • What is the 80/20 rule in consumer behavior?

  • It refers to the percentage of consumers who make impulsive purchases.
  • It is a rule that suggests 80% of a product's features should be core functionalities and 20% additional.
  • It dictates that 80% of a consumer's purchases should be necessities and 20% can be luxuries.
  • It states that 80% of a company's sales come from 20% of its customers. (correct)

    • What is the main difference between a need and a want in consumer behavior?

  • A need can only be fulfilled through online shopping, while a want can be fulfilled through physical stores.
  • A need is unlimited, while a want is limited by budget constraints.
  • A need is essential for survival, while a want is optional or desirable. (correct)
  • A need is always related to physical products, while a want can be intangible.

    • What is Web 2.0 and its significance in consumer behavior?

    <p>Web 2.0 refers to the second generation of the internet characterized by user-generated content and interactive communication.</p> Signup and view all the answers

    What do heavy users represent in consumer behavior?

    <p>Heavy users are consumers who make up a significant portion of the company's sales revenue.</p> Signup and view all the answers

    What are the stages in the consumption process according to consumer behavior theory?

    <p>Prepurchase issues, Purchase issues, Post purchase issues</p> Signup and view all the answers

    What is the primary responsibility of the Federal Trade Commission (FTC) in relation to consumer protection?

    <p>Regulating unfair or deceptive practices in commerce</p> Signup and view all the answers

    In the context of consumer protection, what does the Greenwashing practice refer to?

    <p>Falsely advertising products as eco-friendly or green</p> Signup and view all the answers

    What does the Fair Packaging and Labeling Act primarily aim to achieve?

    <p>Ensuring labels provide accurate information on products</p> Signup and view all the answers

    How does sensory marketing utilize audio watermarks in product promotion?

    <p>To embed subliminal messages in audio advertisements</p> Signup and view all the answers

    What is the purpose of Trade Dress in marketing?

    <p>To create distinctive packaging designs for easy recognition</p> Signup and view all the answers

    What concept does Kansei engineering focus on in product design?

    <p>Understanding the emotional response to product attributes</p> Signup and view all the answers

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