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What is the key focus of consumer behavior in the context of marketing tourism products?
What is the key focus of consumer behavior in the context of marketing tourism products?
- Understanding the efficiency of marketing activities
- Understanding the development of tourism products
- Understanding how consumers make purchasing decisions (correct)
- Understanding the history of tourist behavior
Why is an understanding of consumer behavior crucial for making marketing activities more successful?
Why is an understanding of consumer behavior crucial for making marketing activities more successful?
- To promote the development of tourism products
- To optimize the efficiency of marketing activities
- To understand the history of tourist behavior
- To know who to target with specific tourism products at a particular time (correct)
What influences consumers in their decision-making processes when choosing tourism products?
What influences consumers in their decision-making processes when choosing tourism products?
- Consumer demographics
- Internal and external factors (correct)
- Marketing efficiency
- Tourism product popularity
How does understanding consumer behavior help in marketing tourism products effectively?
How does understanding consumer behavior help in marketing tourism products effectively?
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What is the significance of consumer behavior in the marketing of tourism products?
What is the significance of consumer behavior in the marketing of tourism products?
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