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Consumer Behavior Factors

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Questions and Answers

What influences consumer behavior, according to the text?

Psychological processes, social groups, and cultural factors

Social groups, individual characteristics, and psychological processes

Individual characteristics, psychological processes, and cultural factors

Cultural factors, social groups, and individual characteristics (correct)

What is the primary goal of operant conditioning?

To select, organize, and interpret information

To learn through consequences (correct)

To associate two stimuli to elicit a response

To drive actions toward a goal

Which type of conditioning involves associating two stimuli to elicit a response?

Motivation

Perception

Operant Conditioning

Classical Conditioning (correct)

What is the outcome of a behavior that leads to an unfavorable outcome in operant conditioning?

It's less likely to occur again Signup and view all the answers

What is the term for the process of selecting, organizing, and interpreting information to create meaning?

Perception Signup and view all the answers

What is the term for the drives that direct behavior toward a goal based on intensity, direction, and persistence?

Motivation Signup and view all the answers

What is the primary focus of the Behaviorist Perspective in understanding consumer behavior?

External influences on behavior Signup and view all the answers

What is the primary difference between compensatory and non-compensatory decision-making heuristics?

Compensatory heuristics consider multiple criteria, while non-compensatory heuristics focus on a single criterion Signup and view all the answers

According to the Elaboration Likelihood Model (ELM), what happens when people are highly motivated and able to process information?

They engage in central processing, carefully analyzing messages Signup and view all the answers

What is the primary influence on behavior according to the Theory of Planned Behavior?

Attitude, subjective norms, and perceived behavioral control Signup and view all the answers

What is the primary goal of the Evaluation of Alternatives stage in the Buying Decision Process?

To assess attributes and beliefs about brands Signup and view all the answers

What is the primary purpose of the Multi-Perspective Approach in understanding consumer behavior?

To combine perspectives for a nuanced understanding of consumer behavior Signup and view all the answers