Consumer Behavior Factors

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Questions and Answers

What influences consumer behavior, according to the text?

  • Psychological processes, social groups, and cultural factors
  • Social groups, individual characteristics, and psychological processes
  • Individual characteristics, psychological processes, and cultural factors
  • Cultural factors, social groups, and individual characteristics (correct)

What is the primary goal of operant conditioning?

  • To select, organize, and interpret information
  • To learn through consequences (correct)
  • To associate two stimuli to elicit a response
  • To drive actions toward a goal

Which type of conditioning involves associating two stimuli to elicit a response?

  • Motivation
  • Perception
  • Operant Conditioning
  • Classical Conditioning (correct)

What is the outcome of a behavior that leads to an unfavorable outcome in operant conditioning?

<p>It's less likely to occur again (A)</p> Signup and view all the answers

What is the term for the process of selecting, organizing, and interpreting information to create meaning?

<p>Perception (A)</p> Signup and view all the answers

What is the term for the drives that direct behavior toward a goal based on intensity, direction, and persistence?

<p>Motivation (B)</p> Signup and view all the answers

What is the primary focus of the Behaviorist Perspective in understanding consumer behavior?

<p>External influences on behavior (C)</p> Signup and view all the answers

What is the primary difference between compensatory and non-compensatory decision-making heuristics?

<p>Compensatory heuristics consider multiple criteria, while non-compensatory heuristics focus on a single criterion (D)</p> Signup and view all the answers

According to the Elaboration Likelihood Model (ELM), what happens when people are highly motivated and able to process information?

<p>They engage in central processing, carefully analyzing messages (B)</p> Signup and view all the answers

What is the primary influence on behavior according to the Theory of Planned Behavior?

<p>Attitude, subjective norms, and perceived behavioral control (B)</p> Signup and view all the answers

What is the primary goal of the Evaluation of Alternatives stage in the Buying Decision Process?

<p>To assess attributes and beliefs about brands (D)</p> Signup and view all the answers

What is the primary purpose of the Multi-Perspective Approach in understanding consumer behavior?

<p>To combine perspectives for a nuanced understanding of consumer behavior (A)</p> Signup and view all the answers

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