Consumer Behavior External Search Types

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Which factor is associated with consumers who are more likely to acquire and process information in more complex ways?

Positive affect

Negative affect

High basic cognitive abilities (correct)

Low basic cognitive abilities

What does the text suggest about consumers with little or no knowledge?

They are less likely to acquire information. (correct)

They don't search for information.

They are more likely to acquire information.

They process information efficiently.

Which type of affect leads to less efficient processing of information?

Positive affect

No affect

Neutral affect

Negative affect (correct)

What is a common misconception regarding expert consumers' information search behavior?

Experts spend more time searching for information. Signup and view all the answers

What is a consistent pattern discovered by researchers regarding consumers' information search behavior?

Consumers who search more have the opportunity to process information. Signup and view all the answers

How does positive affect influence the processing of information according to research?

It leads to less effortful judgments. Signup and view all the answers

What is the main reason why consumers crave variety according to the text?

To experience satisfaction and overcome boredom Signup and view all the answers

What distinguishes impulse buying from other types of purchases?

A strong or overpowering need to purchase the item right away Signup and view all the answers

In the consumer decision process, what typically initiates the process according to the text?

Problem recognition Signup and view all the answers

How does the text define the 'ideal state' in consumer decision-making?

Simple expectations based on past experiences about product consumption Signup and view all the answers

What influences our perception of the 'actual state' according to the text?

Physical factors like running out of a product or product malfunction Signup and view all the answers

What is involved in almost all decision-making processes according to the text?

Memory processing Signup and view all the answers

What is the primary difference between internal search and external search?

Internal search involves recall of experiences, while external search involves looking for missing information. Signup and view all the answers

What characterizes ongoing search compared to prepurchase search?

Ongoing search happens regularly regardless of purchase decisions, while prepurchase search aids in specific acquisition decisions. Signup and view all the answers

How can information overload impact consumer decision quality?

It can lead to a decline in decision quality. Signup and view all the answers

What do website developers aim to achieve through stimulation on websites?

Simulate the retail experience and product trials Signup and view all the answers

How do online communities contribute to consumer information search?

By allowing people to share ideas related to a product or service Signup and view all the answers

Why are vivid experiences more likely to be recalled during internal search?

Vivid experiences are more impactful and easier to remember Signup and view all the answers