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Questions and Answers
Consumer behavior involves only the prepurchase stage of the consumption process.
Consumer behavior involves only the prepurchase stage of the consumption process.
False (B)
Marketers do not need to understand the wants and needs of different consumer segments.
Marketers do not need to understand the wants and needs of different consumer segments.
False (B)
Consumer motivations to consume are simple and uniform.
Consumer motivations to consume are simple and uniform.
False (B)
Technology and culture do not influence consumer behavior.
Technology and culture do not influence consumer behavior.
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The purchaser and user of a product are always the same person.
The purchaser and user of a product are always the same person.
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