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Questions and Answers
Which of the following is NOT an influence on the consumer decision-making process?
Which of the following is NOT an influence on the consumer decision-making process?
- Price
- Motivation (correct)
- Culture
- Product
What is the term used to describe the group of individuals involved in the decision-making process?
What is the term used to describe the group of individuals involved in the decision-making process?
- Decision
- Consumer
- Influencer
- Purchaser (correct)
Which of the following is NOT a psychological influence on consumer decision making?
Which of the following is NOT a psychological influence on consumer decision making?
- Personality
- Learning
- Social class (correct)
- Motivation
Which of the following is NOT an example of situational influences on consumer decision making?
Which of the following is NOT an example of situational influences on consumer decision making?
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What type of decision making is characterized by low involvement and limited information search?
What type of decision making is characterized by low involvement and limited information search?
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