Podcast
Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App
Questions and Answers
Which of the following is NOT an influence on the consumer decision-making process?
Which of the following is NOT an influence on the consumer decision-making process?
- Price
- Motivation (correct)
- Culture
- Product
What is the term used to describe the group of individuals involved in the decision-making process?
What is the term used to describe the group of individuals involved in the decision-making process?
- Decision
- Consumer
- Influencer
- Purchaser (correct)
Which of the following is NOT a psychological influence on consumer decision making?
Which of the following is NOT a psychological influence on consumer decision making?
- Personality
- Learning
- Social class (correct)
- Motivation
Which of the following is NOT an example of situational influences on consumer decision making?
Which of the following is NOT an example of situational influences on consumer decision making?
Signup and view all the answers
What type of decision making is characterized by low involvement and limited information search?
What type of decision making is characterized by low involvement and limited information search?
Signup and view all the answers
Flashcards are hidden until you start studying
