Consumer Behavior and Marketing Quiz
5 Questions
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Consumer Behavior and Marketing Quiz

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@SociableRetinalite

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Questions and Answers

Which of the following is NOT an influence on the consumer decision-making process?

  • Price
  • Motivation (correct)
  • Culture
  • Product

    • What is the term used to describe the group of individuals involved in the decision-making process?

  • Decision
  • Consumer
  • Influencer
  • Purchaser (correct)

    • Which of the following is NOT a psychological influence on consumer decision making?

  • Personality
  • Learning
  • Social class (correct)
  • Motivation

    • Which of the following is NOT an example of situational influences on consumer decision making?

    <p>Lifestyle</p> Signup and view all the answers

    What type of decision making is characterized by low involvement and limited information search?

    <p>Bounded decision making</p> Signup and view all the answers

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