Podcast
Questions and Answers
What are the various types of consumers mentioned in the text?
What are the various types of consumers mentioned in the text?
- Regular consumers, occasional consumers, brand-conscious consumers, impulsive buyers
- Online consumers, offline consumers, teenage consumers, elderly consumers
- Discount-driven consumers, habitual consumers, luxurious consumers, health-conscious consumers
- Seasonal consumers, organizational consumers, impulse consumers, need-based consumers (correct)
Which stimuli can trigger the need recognition phase according to the text?
Which stimuli can trigger the need recognition phase according to the text?
- Sales promotions and online reviews
- Physical needs like hunger and thirst, and external stimuli like advertisements (correct)
- Political campaigns and cultural events
- Celebrity endorsements and social media posts
Where can consumers seek information during the information search stage?
Where can consumers seek information during the information search stage?
- Mainly from competitors' advertisements
- From friends, family, mass media, experiential sources, and commercial sources (correct)
- Exclusively from friends and family
- Only from mass media
What contributes to post-purchase dissonance according to the text?
What contributes to post-purchase dissonance according to the text?
Why do 95% of new products fail in the market?
Why do 95% of new products fail in the market?
Which of the following best describes the role of consumer behavior in marketing?
Which of the following best describes the role of consumer behavior in marketing?
What are the two primary goals of marketing, as stated in the text?
What are the two primary goals of marketing, as stated in the text?
According to the American Marketing Association's definition, which of the following is NOT a component of consumer behavior?
According to the American Marketing Association's definition, which of the following is NOT a component of consumer behavior?
Which of the following terms is used in the text to describe consumer behavior?
Which of the following terms is used in the text to describe consumer behavior?
Based on the information provided, which of the following statements is NOT true about consumer behavior?
Based on the information provided, which of the following statements is NOT true about consumer behavior?
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