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Consumer Behavior and Marketing Assessment Criteria

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Consumer Behavior and Marketing Assessment Criteria

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Questions and Answers

What are the various types of consumers mentioned in the text?

Regular consumers, occasional consumers, brand-conscious consumers, impulsive buyers

Online consumers, offline consumers, teenage consumers, elderly consumers

Discount-driven consumers, habitual consumers, luxurious consumers, health-conscious consumers

Seasonal consumers, organizational consumers, impulse consumers, need-based consumers (correct)

Which stimuli can trigger the need recognition phase according to the text?

Sales promotions and online reviews

Physical needs like hunger and thirst, and external stimuli like advertisements (correct)

Political campaigns and cultural events

Celebrity endorsements and social media posts

Where can consumers seek information during the information search stage?

Mainly from competitors' advertisements

From friends, family, mass media, experiential sources, and commercial sources (correct)

Exclusively from friends and family

Only from mass media

What contributes to post-purchase dissonance according to the text?

Comparing different brands of mobile phones and their features Signup and view all the answers

Why do 95% of new products fail in the market?

Difficulty in breaking through consumer habits Signup and view all the answers

Which of the following best describes the role of consumer behavior in marketing?

All of the above Signup and view all the answers

What are the two primary goals of marketing, as stated in the text?

Attract new customers by offering superior value and retain current customers through delivering superior satisfaction Signup and view all the answers

According to the American Marketing Association's definition, which of the following is NOT a component of consumer behavior?

Developing marketing strategies Signup and view all the answers

Which of the following terms is used in the text to describe consumer behavior?

All of the above Signup and view all the answers

Based on the information provided, which of the following statements is NOT true about consumer behavior?

It focuses solely on the psychological factors affecting consumer decisions Signup and view all the answers