Consumer Behavior and Marketing Assessment Criteria
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Consumer Behavior and Marketing Assessment Criteria

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Questions and Answers

What are the various types of consumers mentioned in the text?

  • Regular consumers, occasional consumers, brand-conscious consumers, impulsive buyers
  • Online consumers, offline consumers, teenage consumers, elderly consumers
  • Discount-driven consumers, habitual consumers, luxurious consumers, health-conscious consumers
  • Seasonal consumers, organizational consumers, impulse consumers, need-based consumers (correct)

    • Which stimuli can trigger the need recognition phase according to the text?

  • Sales promotions and online reviews
  • Physical needs like hunger and thirst, and external stimuli like advertisements (correct)
  • Political campaigns and cultural events
  • Celebrity endorsements and social media posts

    • Where can consumers seek information during the information search stage?

  • Mainly from competitors' advertisements
  • From friends, family, mass media, experiential sources, and commercial sources (correct)
  • Exclusively from friends and family
  • Only from mass media

    • What contributes to post-purchase dissonance according to the text?

    <p>Comparing different brands of mobile phones and their features</p> Signup and view all the answers

    Why do 95% of new products fail in the market?

    <p>Difficulty in breaking through consumer habits</p> Signup and view all the answers

    Which of the following best describes the role of consumer behavior in marketing?

    <p>All of the above</p> Signup and view all the answers

    What are the two primary goals of marketing, as stated in the text?

    <p>Attract new customers by offering superior value and retain current customers through delivering superior satisfaction</p> Signup and view all the answers

    According to the American Marketing Association's definition, which of the following is NOT a component of consumer behavior?

    <p>Developing marketing strategies</p> Signup and view all the answers

    Which of the following terms is used in the text to describe consumer behavior?

    <p>All of the above</p> Signup and view all the answers

    Based on the information provided, which of the following statements is NOT true about consumer behavior?

    <p>It focuses solely on the psychological factors affecting consumer decisions</p> Signup and view all the answers

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