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Questions and Answers
Which one of the following is true about shoppers and buyers?
Which one of the following is true about shoppers and buyers?
- Buyers are always the same as shoppers
- Shoppers may or may not make a purchase (correct)
- Buyers always possess the products they purchase
- Shoppers are always purposeful in their buying behavior
What is the role of influencers in consumer behavior?
What is the role of influencers in consumer behavior?
- Influencers can only influence tangible benefits
- Influencers have no impact on the choices consumers make
- Influencers have the power to influence all product categories
- Influencers only affect certain types of people (correct)
What is the total product concept?
What is the total product concept?
- A narrow view of goods and services
- A concept that only considers tangible benefits
- A broader view of goods and services (correct)
- A concept that only considers intangible benefits
What is the main reason people buy products?
What is the main reason people buy products?
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Where can a marketplace be located?
Where can a marketplace be located?
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