Consumer Behavior and Benefits Quiz
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Questions and Answers

Which one of the following is true about shoppers and buyers?

  • Buyers are always the same as shoppers
  • Shoppers may or may not make a purchase (correct)
  • Buyers always possess the products they purchase
  • Shoppers are always purposeful in their buying behavior

    • What is the role of influencers in consumer behavior?

  • Influencers can only influence tangible benefits
  • Influencers have no impact on the choices consumers make
  • Influencers have the power to influence all product categories
  • Influencers only affect certain types of people (correct)

    • What is the total product concept?

  • A narrow view of goods and services
  • A concept that only considers tangible benefits
  • A broader view of goods and services (correct)
  • A concept that only considers intangible benefits

    • What is the main reason people buy products?

    <p>To experience intangible benefits</p> Signup and view all the answers

    Where can a marketplace be located?

    <p>Anywhere a transaction can be completed</p> Signup and view all the answers

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