Consumer Behavior Analysis Quiz

Large groups with impersonal relationships, less emotional attachment, and short-term connections.

Groups an individual wishes to associate with, often because they admire or aspire to be like the members.

Groups that an individual wants to avoid being associated with, often because of differing beliefs or values.

Groups where members have similar social status and interact regularly.

Groups that are formally organized with established rules and procedures.

Groups that form organically with less formal structures,

A set of attributes, characteristics, and roles people use to identify themselves as a member of a group.

An individual's perception of themselves, their attributes, and how they evaluate these qualities.

The division of a society into different levels, based on factors like power, wealth, and prestige.

A decision made by one family member, often the head of the household, in a traditional family structure.

A decision made jointly by both partners, often involving discussions and mutual agreement.

The process by which children learn the skills, knowledge, and attitudes needed to function as consumers.

Children are the target market for products specifically designed for them.

Children influence parents' purchasing decisions by making requests or expressing preferences.

Children are seen as future adults who will eventually become consumers of adult products.

The ethical dilemma of whether to educate or manipulate children about consumerism.

The realization by a customer that they need to buy a product or service to return to a state of comfort, whether physical or psychological. This could be due to an internal or external stimulus, or a desire to improve the current situation.

The process of actively seeking information to make an informed decision about a purchase. This involves gathering information from various sources to evaluate potential options.

Information retrieval based on personal memory, past experiences, and prior knowledge about a product or service. This is often the first step in the information search process.

Information gathering from external sources like advertisements, product reviews, recommendations from friends, or online articles. This supplements the internal search by providing new perspectives and data.

The need to buy a product or service because the current situation has worsened and buying the item is necessary to return to a desired state. Think of a broken appliance.

Looking for a product or service to improve the current situation, even though it's not strictly necessary. It stems from the desire for a better experience.

Information searching done before making a purchase. The goal is to acquire relevant information to make a better purchasing decision.

Ongoing information search that continues even after a purchase. It involves exploring new products, staying informed about market trends, and keeping up with latest developments.

The frequency at which a consumer buys a particular product or service. It could be daily, weekly, monthly, or yearly.

The specific places where consumers make their purchases, such as supermarkets, convenience stores, online retailers, or specialty shops.

The sources of information consumers rely on when making purchasing decisions, such as online reviews, social media, friends, family, and advertising.

The degree to which consumers are sensitive to price changes and how much they are willing to adjust their purchasing behavior to find a good deal.

The underlying motivations and needs that drive consumers' purchasing decisions, such as functional needs, social needs, or emotional needs.

The process by which consumers learn about new products, services, or brands. Learning can be through direct experience, observation, or communication.

The personality traits, beliefs, and values that influence a consumer's purchasing behavior and preferences.

The specific criteria consumers use to evaluate and compare different products or services, such as price, quality, features, brand reputation, or aesthetics.

A lifestyle approach where individuals are self-aware, adaptable, and capable of leading or supporting others based on the situation.

A research method used to understand consumers' lifestyles, personalities, and demographics through a series of questions.

The study of consumer's lifestyles, personality, and demographics. It helps determine target markets, identify product opportunities, and better communicate a brand's message.

The state of being driven to fulfill a need, either utilitarian (practical) or hedonic (pleasure).

A consumer's perceived urgency or intensity to satisfy a need.

The specific direction or approach a consumer takes to fulfill a need.

The duration or persistence of a need over time.

The ability of individuals with different needs to achieve the same desired outcome.

The process of acquiring information and storing it over time so it will be available when needed.

The process of recovering information from long-term memory.

This theory asserts that people can learn by observing and imitating others' behaviors.

This theory highlights internal mental processes (like memory and information processing) that are involved in learning. It stresses problem-solving and the active use of information from the environment.

This theory emphasizes the automatic, subconscious way we process information, where we don't actively think about it. It suggests that we sometimes learn things unconsciously by observing and repeating behaviors.

This theory says that learning is a process of forming associations between stimuli and responses. It's based on the idea that behaviors are learned through rewards and punishments.

This theory suggests that people learn by observing the consequences of others' actions. They are more likely to repeat behaviors that are rewarded and less likely to repeat behaviors that are punished.

This refers to how marketers try to evoke positive memories and emotions associated with past experiences to influence consumers' choices. It's often done by using nostalgic elements or resurrecting popular characters.