Podcast
Questions and Answers
What are some consequences of unethical marketing?
What are some consequences of unethical marketing?
- Increased customer loyalty
- Loss of market share (correct)
- High profitability
- Expansion of target market
Which of the following is an unethical marketing practice?
Which of the following is an unethical marketing practice?
- Making false statements or misleading exaggerations (correct)
- Being truthful in marketing communication
- Promoting positivity and appreciation
- Adhering to government regulations
How does unethical marketing affect a company's reputation?
How does unethical marketing affect a company's reputation?
- It enhances consumer trust
- It incurs a bad reputation (correct)
- It has no impact on reputation
- It improves the company's reputation
In what way does ethical marketing differ from unethical marketing?
In what way does ethical marketing differ from unethical marketing?
What could be a consequence for a company not complying with government regulations in its marketing practices?
What could be a consequence for a company not complying with government regulations in its marketing practices?
What is the primary aim of customer analysis in marketing?
What is the primary aim of customer analysis in marketing?
According to Dr. Philip Kotler, what is market segmentation?
According to Dr. Philip Kotler, what is market segmentation?
What distinguishes target markets from mass markets?
What distinguishes target markets from mass markets?
Which of the following is NOT a component of the marketing mix?
Which of the following is NOT a component of the marketing mix?
How does relationship marketing contribute to business success?
How does relationship marketing contribute to business success?
What is the main purpose of industry analysis in marketing?
What is the main purpose of industry analysis in marketing?
What is the main purpose of packaging in the context of a product?
What is the main purpose of packaging in the context of a product?
Which element contributes to consumer decision-making by providing important product information?
Which element contributes to consumer decision-making by providing important product information?
What is a potential consequence of unethical marketing practices?
What is a potential consequence of unethical marketing practices?
In the context of brand management, what does positioning refer to?
In the context of brand management, what does positioning refer to?
Which aspect is essential for enhancing customer loyalty and satisfaction?
Which aspect is essential for enhancing customer loyalty and satisfaction?
How do support services contribute to the overall brand experience?
How do support services contribute to the overall brand experience?
