17 Questions
What are some consequences of unethical marketing?
Loss of market share
Which of the following is an unethical marketing practice?
Making false statements or misleading exaggerations
How does unethical marketing affect a company's reputation?
It incurs a bad reputation
In what way does ethical marketing differ from unethical marketing?
Ethical marketing promotes positivity and appreciation
What could be a consequence for a company not complying with government regulations in its marketing practices?
Loss of market share
What is the primary aim of customer analysis in marketing?
To meet the needs and wants of customers
According to Dr. Philip Kotler, what is market segmentation?
The breaking down of potential buyers into groups
What distinguishes target markets from mass markets?
Wide variety of audiences vs. more specific audiences
Which of the following is NOT a component of the marketing mix?
Production strategy
How does relationship marketing contribute to business success?
By creating a loyal customer base
What is the main purpose of industry analysis in marketing?
To understand external factors affecting the business
What is the main purpose of packaging in the context of a product?
Facilitating transport, storage, and sales
Which element contributes to consumer decision-making by providing important product information?
Information and Compliance
What is a potential consequence of unethical marketing practices?
Loss of customer trust and negative brand perception
In the context of brand management, what does positioning refer to?
Planning the desired space in customers' minds relative to competitors
Which aspect is essential for enhancing customer loyalty and satisfaction?
Providing excellent support services
How do support services contribute to the overall brand experience?
By adding value and enhancing customer satisfaction
Test your knowledge on the consequences of unethical marketing practices such as false statements, offensive suggestions, and loss of market share. Learn about the negative impacts on reputation, government regulations, and market restrictions. Explore the importance of ethical marketing practices in promoting positivity and adhering to truthful standards.
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