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Consequences of Unethical Marketing Quiz

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Consequences of Unethical Marketing Quiz

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Questions and Answers

What are some consequences of unethical marketing?

Increased customer loyalty

Loss of market share (correct)

High profitability

Expansion of target market

Which of the following is an unethical marketing practice?

Making false statements or misleading exaggerations (correct)

Being truthful in marketing communication

Promoting positivity and appreciation

Adhering to government regulations

How does unethical marketing affect a company's reputation?

It enhances consumer trust

It incurs a bad reputation (correct)

It has no impact on reputation

It improves the company's reputation

In what way does ethical marketing differ from unethical marketing?

Ethical marketing promotes positivity and appreciation Signup and view all the answers

What could be a consequence for a company not complying with government regulations in its marketing practices?

Loss of market share Signup and view all the answers

What is the primary aim of customer analysis in marketing?

To meet the needs and wants of customers Signup and view all the answers

According to Dr. Philip Kotler, what is market segmentation?

The breaking down of potential buyers into groups Signup and view all the answers

What distinguishes target markets from mass markets?

Wide variety of audiences vs. more specific audiences Signup and view all the answers

Which of the following is NOT a component of the marketing mix?

Production strategy Signup and view all the answers

How does relationship marketing contribute to business success?

By creating a loyal customer base Signup and view all the answers

What is the main purpose of industry analysis in marketing?

To understand external factors affecting the business Signup and view all the answers

What is the main purpose of packaging in the context of a product?

Facilitating transport, storage, and sales Signup and view all the answers

Which element contributes to consumer decision-making by providing important product information?

Information and Compliance Signup and view all the answers

What is a potential consequence of unethical marketing practices?

Loss of customer trust and negative brand perception Signup and view all the answers

In the context of brand management, what does positioning refer to?

Planning the desired space in customers' minds relative to competitors Signup and view all the answers

Which aspect is essential for enhancing customer loyalty and satisfaction?

Providing excellent support services Signup and view all the answers

How do support services contribute to the overall brand experience?

By adding value and enhancing customer satisfaction Signup and view all the answers