Podcast
Questions and Answers
What is the primary characteristic of compliance as a type of conformity?
What is the primary characteristic of compliance as a type of conformity?
Which type of conformity involves a private change in behavior and opinions, but is generally temporary?
Which type of conformity involves a private change in behavior and opinions, but is generally temporary?
What is the result of internalisation as a type of conformity?
What is the result of internalisation as a type of conformity?
What is the primary difference between identification and internalisation?
What is the primary difference between identification and internalisation?
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Who developed the two-process theory of conformity?
Who developed the two-process theory of conformity?
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What is the primary characteristic of the two-process theory of conformity?
What is the primary characteristic of the two-process theory of conformity?
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What is the primary motivation behind conforming to normative social influence?
What is the primary motivation behind conforming to normative social influence?
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What type of process is normative social influence?
What type of process is normative social influence?
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In what type of situations is normative social influence more likely to occur?
In what type of situations is normative social influence more likely to occur?
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What is the outcome of conforming to informational social influence?
What is the outcome of conforming to informational social influence?
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What drives the desire to conform to informational social influence?
What drives the desire to conform to informational social influence?
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In what type of situations is informational social influence more likely to occur?
In what type of situations is informational social influence more likely to occur?
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Study Notes
Types of Conformity
- Kelman (1958) identified three types of conformity: Compliance, Identification, and Internalisation
- Compliance is a superficial and temporary type of conformity where individuals publicly agree with the majority but privately maintain their own opinions and behaviors
- Identification is a moderate type of conformity where individuals conform to a group's opinions and behavior because they value the group and want to belong
- Internalisation is a deep type of conformity where individuals genuinely accept the group norms, resulting in permanent public and private changes in opinions and behavior
Explanations for Conformity
- Deutsch and Gerard (1955) developed a two-process theory, suggesting that people conform due to two main reasons: the need to be right (ISI) and the need to be liked (NSI)
- Normative Social Influence (NSI) is the desire to be liked, leading to temporary changes in opinion and behavior through fear of rejection and desire for social approval
- Informational Social Influence (ISI) is the desire to be right, leading to permanent changes in opinion and behavior through acceptance of new information
- NSI is an emotional process, while ISI is a cognitive process
Situations that Influence Conformity
- NSI is more likely to occur in situations with strangers, with friends, and in stressful situations where people need social support
- ISI is more likely to occur in new, ambiguous, or crisis situations where people are uncertain and assume the group is more likely to be right
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Description
Learn about the three types of conformity proposed by Kelman in 1958, including compliance, identification, and internalization. Understand how people conform to the opinions of a majority and the differences between each type.
