5 Questions
What is the primary goal of collecting quantitative data through surveys?
To measure employee satisfaction and perceptions around the effectiveness of internal communication
What is the recommended duration for a survey to ensure better engagement rates?
1-15 minutes
What is the purpose of reviewing existing internal comms practices and processes?
To identify areas for improvement
What should be included in the report summarizing the research findings?
Overview of the research, summary of findings, analysis, and recommendations
What is the focus of the action plan when putting together improvements?
Small improvements that can be made quickly and generate meaningful results
Study Notes
Conducting an Internal Communication Audit
- Select a diverse set of employees from all business areas, different roles, various locations, and all levels to participate in the audit.
Communicating the Purpose of the Audit
- Inform employees about the purpose of the audit, what it aims to achieve, and how their feedback will be used.
- Explain that the audit will help improve internal communication, support the employee experience, and clarify the role of managers and leaders.
Collecting Employee Insights
- Use quantitative data collection methods, such as surveys, to measure employee satisfaction and perceptions of internal communication.
- Keep surveys concise, taking no more than 1-15 minutes to complete.
- Examples of survey questions include:
- How do you currently receive communication about the company?
- What is your preferred way of receiving communication about strategic business priorities?
- How effective is communication in the company?
- What is the quality of communication you receive?
Collecting Qualitative Data
- Use one-on-one meetings and/or focus groups to gather more detailed information about employees' needs, expectations, and opinions on internal communication.
- These methods are useful for exploring attitudes, feelings, and reactions to specific themes and aspects of internal communication.
Reviewing Existing Practices and Processes
- Review existing internal communication strategies, plans, channels, and key message delivery to identify gaps and inform the research approach.
Reviewing and Reporting Data
- Pull together all collected data and be objective and transparent about the company's successes and opportunities.
- Draw conclusions from the data and combine findings in a report, including:
- Overview of the research and its purpose
- Summary of findings
- Analysis of employee opinions
- Recommendations for improvement
Creating an Action Plan
- Focus on making small improvements quickly and generating meaningful results.
- Develop an action plan based on the findings and recommendations from the report.
Learn how to conduct an effective employee feedback audit by selecting the right audience and communicating the purpose and plan of action.
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