Questions and Answers
What are some ways in which marketing influences competitiveness?
Identifying consumer wants and needs, pricing, and advertising
Why is achieving a perfect match between consumer wants/needs and the organization's goods/services important?
To enhance competitiveness
What are the key factors influencing consumer buying decisions?
Price and quality
How can advertising and promotion contribute to organizational competitiveness?
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What is the role of operations functions in organizational competitiveness?
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