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Questions and Answers
What is the primary opportunity identified for Energy Coffee Bar?
What is the primary opportunity identified for Energy Coffee Bar?
- Increasing consumer purchasing power
- Diversifying into other snack products
- Accessing international markets (correct)
- Expanding production capacity
Which of the following is identified as a potential threat to Energy Coffee Bar?
Which of the following is identified as a potential threat to Energy Coffee Bar?
- Lack of brand recognition in the local market
- Changes in consumer preferences towards healthier options (correct)
- Difficulty in sourcing high-quality coffee beans
- Increasing production costs due to rising raw material prices
What is the primary customer segment targeted by Energy Coffee Bar?
What is the primary customer segment targeted by Energy Coffee Bar?
- Fitness enthusiasts
- Working professionals
- Specialty coffee drinkers (correct)
- Health-conscious consumers
How does Energy Coffee Bar differentiate its brand from competitors?
How does Energy Coffee Bar differentiate its brand from competitors?
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What is the primary cost driver for Energy Coffee Bar's production?
What is the primary cost driver for Energy Coffee Bar's production?
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