Company Media Communications Quiz
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Questions and Answers

... media refers to communications including using a company blog, company social network site and company own community

  • owned (correct)
  • earned
  • paid

digital marketing...

  • is the promotion of products and services using social media
  • is the promotion of products or brands via electronic media (correct)
  • include pr, print, branding, broadcast and direct mail
  • interupts and holds customer attention for a short time

what is paid media

  • media that you earn money with
  • media that you own
  • reviews and opinions from customers
  • paying to promote your content (correct)

owned media is

<p>content you create and publish on a channel you own or control (A)</p> Signup and view all the answers

earned media is..

<p>when people talk about your brand on social media (B)</p> Signup and view all the answers

buy side e-commerce refers to

<p>businesses using electronic media to purchase from to its supplieers (D)</p> Signup and view all the answers

a good example of social commerce is amazon

<p>no (B)</p> Signup and view all the answers

compared to traditional commerce transactions, e--commerce transactions

<p>reduce the costs of sales (D)</p> Signup and view all the answers

the main focus of the BBC and washington post website is in which category?

<p>media or publisher (A)</p> Signup and view all the answers

... media refers to communications including using a company blog, company social network site and company own community

<p>owned (A)</p> Signup and view all the answers

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