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Questions and Answers
What is one key reason to communicate with executives?
What is one key reason to communicate with executives?
What type of information should you gather about the executives' business?
What type of information should you gather about the executives' business?
When preparing a communication for executives, what is an effective strategy?
When preparing a communication for executives, what is an effective strategy?
What do executives generally prioritize when receiving information from research?
What do executives generally prioritize when receiving information from research?
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Which aspect is often overlooked when communicating with executives?
Which aspect is often overlooked when communicating with executives?
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Study Notes
Communication with Executives
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Funding Requests: Executives are interested in funding opportunities for research, innovation, and solutions. Training programs and CSR/Marketing initiatives also fall under this category. Organizations often seek funding for all of the above, not just a single element.
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Access to Information: Executives value access to crucial data, customer insights, and demonstrable use cases.
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Executive Needs: Executives need information about research/innovation, solutions, training, CSR/marketing, and how projects fit into their business goals. They also require details of costs, supplier relationships, competitor analyses, and risks/opportunities.
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Executive Audience: Knowing the decision-makers and their motivations is key. For example, higher budgets frequently correlate with less technical expertise.
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Effective Communication: Keep presentations concise, targeting key insights in 3 or fewer sentences. Have supporting details and supporting material ready. Recognize that projects might extend beyond the initial scope, and be prepared to discuss additional aspects. Ensure you are asking for enough support, as clients often pay for deliverables and may require multiple pivots in your work. R&D Tax credits are a potential item to bring up.
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Description
This quiz explores effective communication strategies with executives, focusing on funding requests, access to crucial information, and executive needs. Understand the motivations of decision-makers and how to present key insights concisely. Dive into essential elements that influence executive communication in a business context.
