Communication Theories Overview
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Questions and Answers

The Rhetorical Tradition is solely focused on the analysis of nonverbal communication.

False (B)

Semiotics involves the study of signs and symbols and their meanings.

True (A)

Phenomenology is concerned with how individuals experience the world directly.

True (A)

Maslow’s Hierarchy of Needs is primarily linked to the Cybernetic Tradition.

<p>False (B)</p> Signup and view all the answers

The Cybernetic Tradition analyzes how elements within complex systems interact and influence each other.

<p>True (A)</p> Signup and view all the answers

Logos, Ethos, and Pathos are modes of persuasion identified in the Semiotic Tradition.

<p>False (B)</p> Signup and view all the answers

Ferdinand de Saussure was a key figure in the study of Cybernetic communication systems.

<p>False (B)</p> Signup and view all the answers

The five canons of rhetoric are invention, arrangement, style, memory, and delivery.

<p>True (A)</p> Signup and view all the answers

Norbert Weiner's work emphasized the importance of the feedback mechanism in systems.

<p>True (A)</p> Signup and view all the answers

The Sociocultural Tradition in communication emphasizes the biological factors influencing behavior.

<p>False (B)</p> Signup and view all the answers

Critical scholars analyze communication forms to perpetuate societal oppression.

<p>False (B)</p> Signup and view all the answers

Lev Vygotsky's principles suggest that development is solely an individual process.

<p>False (B)</p> Signup and view all the answers

Cybernetics is one of the theories used to understand systems in communication.

<p>True (A)</p> Signup and view all the answers

The Behavioral branch in the Sociopsychological Tradition focuses on unobservable thoughts.

<p>False (B)</p> Signup and view all the answers

Critical Race Theory is a theory that plays a role in the Critical Tradition of communication.

<p>True (A)</p> Signup and view all the answers

Philosophical Assumptions are the guidelines that emerge from a communication theory.

<p>False (B)</p> Signup and view all the answers

Flashcards

Rhetorical Tradition

Communication as an art focused on persuasive speaking/writing.

Five Canons of Rhetoric

Invention, arrangement, style, memory, and delivery—elements of persuasive speaking.

Logos, Ethos, Pathos

Greek modes of persuasion (logic, credibility, emotion).

Semiotic Tradition

Study of signs and symbols representing ideas.

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Signifier/Signified

Parts of a sign; signifier (form) and signified (concept).

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Phenomenological Tradition

Focuses on understanding the world through direct experience.

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Cybernetic Tradition

Study of complex systems where elements interact.

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Co-cultural Theory

Examines marginalized groups' communication in cultural contexts.

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System Concept in Communication Theory

Communication systems receive input, process it, and produce outputs. Feedback is a crucial element.

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Sociopsychological Tradition

This tradition studies individuals within social contexts, exploring how social interaction affects behavior.

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Behavioral Branch (Sociopsych)

Focuses on observable actions of individuals in social settings.

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Cognitive Branch (Sociopsych)

Focuses on the mental processes that influence behavior in social contexts.

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Sociocultural Tradition

Communication is shaped by societal norms, roles, and rules.

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Critical Tradition

Analyzes communication's role in maintaining power imbalances and societal oppression.

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Communication Theory Dimensions

Communication theories are described by philosophical assumptions, concepts, explanations, and principles.

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Lev Vygotsky's Ideas (Sociocultural)

Children's knowledge develops through social interactions; language is key to mental growth.

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Study Notes

Communication & Media Theories Overview

  • Seven distinct communication traditions examine interpersonal and societal dynamics.
  • Each tradition highlights specific aspects of communication in human interaction.

Seven Traditions of Communication Theories

1. Rhetorical Tradition

  • Communication as an art form, focused on persuasion through effective speaking and writing.
  • Key figures include Corax, Aristotle, Plato, and Socrates.
  • Five canons of rhetoric: invention, arrangement, style, memory, and delivery.
  • Persuasive appeals include Logos (logical reasoning), Ethos (credibility), and Pathos (emotional appeal).

2. Semiotic Tradition

  • Explores how signs and symbols represent concepts.
  • Key figures include Ferdinand de Saussure and Charles Sanders Peirce.
  • Signs have a signifier (form) and a signified (concept).
  • Shared meaning is crucial for effective communication.

3. Phenomenological Tradition

  • Examines how humans perceive the world through direct experiences.
  • Interpretation is central.
  • Individuals shape their reality through interaction.
  • Examples include Co-cultural theory (Orbe) and Maslow's Hierarchy of Needs.

4. Cybernetic Tradition

  • Studies complex systems where elements interact and influence each other.
  • Norbert Weiner (1948) focused on message transmission within systems.
  • Systems include inputs, processing, and outputs, with feedback mechanisms.
  • System concepts, cybernetics, and general systems theory are examples.

5. Sociopsychological Tradition

  • Studies individuals in social contexts, focusing on how social interaction impacts behavior.
  • Divided into three branches: behavioral, cognitive, and biological.
  • Behavior focuses on observable actions; Cognitive investigates mental processes; Biological examines physiological factors.

6. Sociocultural Tradition

  • Explores how societal norms, roles, and rules shape communication interactions.
  • Lev Vygotsky's work shows that children develop knowledge through interaction.
  • Development is influenced by social context, with language key to mental development.
  • Development is influenced by learning.

7. Critical Tradition

  • Analyzes how communication perpetuates power dynamics and societal oppression.
  • Critiques power structures and ideologies, affecting society.
  • Influenced by feminist theory, queer theory, post-modern, and post-colonial discourse.
  • Examples include Critical Race Theory and Queer Theory.

Dimensions of Communication Theories

  • Philosophical Assumptions: Foundational beliefs guiding the theory.
  • Concepts: Essential ideas forming the theory.
  • Explanations: Connections and relationships explained by the theory.
  • Principles: Guidelines for action derived from the theory.
  • Effective theories include at least three of these dimensions.

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Communication & Media Theories Summary PDF

Description

Explore the seven distinct traditions of communication, highlighting the dynamics of interpersonal and societal interactions. Each tradition offers a unique perspective, from rhetoric and semiotics to phenomenology, influencing how we understand human communication. Delve into the key concepts and figures that shape these theories.

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