Communication System Variables Quiz

Source, message, and channel factors

Independent and dependent variables (correct)

Receiver comprehension and decision factors

Two sets of decision variables

To help marketers see how each controllable element interacts with consumer’s response process (correct)

To identify decision factors involved in selecting a source for a promotional message

To understand the variables in the communication system

To evaluate receiver comprehension

Chapter 3: The Persuasion Matrix

Chapter 4: Promotional Planning

Chapter 2: Promotional Planning through the Persuasion Matrix

Chapter 6: Source, Message, and Channel Factors (correct)

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