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Questions and Answers
What is the benefit of consistent messages for organizations?
What is the benefit of consistent messages for organizations?
- They can stand out from their rivals (correct)
- They can create more creative campaigns
- They can reach a wider audience
- They can save money on advertising costs
Why are organizations re-examining their media presence?
Why are organizations re-examining their media presence?
- They want to eliminate all advertising efforts
- They want to save money on advertising costs
- They want to focus on social media advertising only
- Traditional mass media advertising is no longer effective (correct)
How are organizations communicating with stakeholders beyond corporate and product advertising?
How are organizations communicating with stakeholders beyond corporate and product advertising?
- Through eliminating all advertising efforts
- Through social media advertising only
- Through creative communication strategies (correct)
- Through traditional mass media advertising
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Study Notes
- It is difficult for organizations to stand out in today's environment.
- People are exposed to an average of 13,000 commercial messages a day.
- Integrated communication strategies are more effective than uncoordinated attempts.
- Consistent messages help organizations be known and remembered by stakeholders.
- Organizations put effort into managing their corporate image through communication campaigns.
- Messages in various media can complement each other for greater impact.
- Traditional mass media advertising is costly, leading to a re-examination of media presence.
- Organizations look at media in a broader sense across marketing and public relations.
- Organizations are creative in looking beyond corporate and product advertising to communicate with stakeholders.
- Communication is key for organizations to be heard and stand out from rivals.
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