Communication Process: Shannon-Weaver vs Social Model
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Questions and Answers

What media activity do people under 30 spend more time on, according to the text?

  • Engaging in digital commerce (correct)
  • Listening to the radio
  • Reading newspapers
  • Watching linear TV

In which generation did personal computers play an important role in the media landscape during their formative years?

  • Early 1990s
  • Early 1940s
  • Early 1960s
  • Late 1970s (correct)

What is a negative impact of social media mentioned in the text?

  • Increased learning opportunities
  • Enhanced communication with LGBTQ+ members
  • Improved mental health
  • Cyberbullying and anxiety (correct)

Which dimension of mass media involves particular technological configurations?

<p>Particular technological configurations (C)</p> Signup and view all the answers

In what ways do usage trends vary across age groups, according to the text?

<p>Older age groups engage more in digital commerce (D)</p> Signup and view all the answers

What is the primary focus of the Shannon-Weaver Model in the communication process?

<p>The technical aspects of sending and receiving a message (A)</p> Signup and view all the answers

Which model considers social factors such as age, gender, and economic welfare in media interpretation?

<p>Social Model (D)</p> Signup and view all the answers

What do we mean when we say that 'the media lies at the heart of our contemporary world'?

<p>Media is the single greatest place where we learn things and gain information (D)</p> Signup and view all the answers

Why is it important to study media at both the micro and macro levels?

<p>To focus on larger sociocultural forces influencing media usage (C)</p> Signup and view all the answers

How much time do Canadian adults spend using various forms of media, according to the text?

<p>Not mentioned in the text (B)</p> Signup and view all the answers

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