Communication Models Lesson 101

Study Notes

Five Cs of Communication

Creativity, Collaboration, Critical Thinking, Connection, Communication are essential components of effective communication.
Communication originates from "communis," meaning common, emphasizing the need for clarity in delivering information.

Models of Communication

Shanon and Weaver Model: Illustrates two-way linear communication, employing encoding (writing) and deconstructing (reading) of messages.
Charles Osgood's Model: Introduces a feedback mechanism allowing the roles of speaker and listener to switch, ensuring dynamic interaction.
Schramm's Model: Emphasizes shared experiences between communicators (yapper and yappee) for mutual understanding.

Media and Information Literacy (MIL)

Media Constructions: Recognizes that all media creates versions of reality, influenced by audience interpretation.
Media Literacy: Ability to discern genuine media from deceptive forms; involves critical analysis of messages designed to influence.
Information Literacy: Skills required to effectively search for and utilize information purposefully.
Technology Literacy: Proficiency in using both hardware and software to communicate and access information.

UNESCO's MIL Framework

Media and information literacy is crucial for:
- Making informed decisions.
- Understanding the surrounding world.
- Fostering community connections.
- Supporting public discourse.
- Promoting lifelong learning.

Responsible Media Use

Key considerations include:
- Plagiarism and respect for intellectual property laws.
- Avoiding stereotypes and generalizations related to identity.
- Protecting privacy and verification of sources.
- Awareness of cyberbullying and the influence of propaganda techniques (e.g., glittering generalities, bandwagon effect).

Recognizing Fake News

Stay vigilant, skeptical, and proactive in identifying misleading information.

Internet of Things (IoT)

Coined by Kevin Ashton in the 1990s, IoT refers to the connection of everyday objects to the internet for data collection (smart phones, watches, home devices).

Information Literacy Essentials

Recognizing information needs and skills to locate and utilize data effectively.
Multimedia sources can include graphical, oral, or textual formats.
Verify information based on credibility (trustworthiness) and reliability (accuracy).

Stages of Information Literacy

Identify and recognize the need for information.
Determine different information sources.
Cite or research information accurately.
Analyze and evaluate the quality of information.
Organize or store information effectively.
Use information ethically and efficiently.
Create and communicate new knowledge.

Ethical Use of Information

Credible information typically comes from trustworthy organizations and updated sources.
Social media content can serve as evidence; be mindful of its use.

Key Definitions

Plagiarism: Using someone else's work as one's own.
Quotation: Exact words from an original source.
Paraphrase: Rephrasing ideas from the original using one's own words.

Description

Explore the foundational concepts of communication in this comprehensive quiz based on Lesson 101. You'll delve into models such as Shannon and Weaver, Charles Osgood, and Schramm, highlighting key elements like encoding, decoding, and feedback mechanisms. Test your understanding of how creativity, collaboration, critical thinking, connection, and communication shape effective interactions.