Communication in Marketing Quiz
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Questions and Answers

What is communication according to the text?

  • Exchange of money
  • Passing of information (correct)
  • Establishing individualism
  • Creation of isolation
  • What factors affect the success of communication?

  • Nature of the message, audience's interpretation, and environment (correct)
  • Time of day, audience's favorite movie, and sender's shoe size
  • Sender's mood, receiver's height, and message color
  • Medium used, receiver's breakfast, and sender's hair color
  • What is necessary for communication to occur?

  • Physical separation
  • Common thinking between two parties (correct)
  • Complete silence
  • Lack of information exchange
  • What may affect the ability to communicate?

    <p>Receiver’s perception of the source and the medium used</p> Signup and view all the answers

    Why are many attempts to communicate unsuccessful?

    <p>Establishing commonality in thinking is not always easy</p> Signup and view all the answers

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