Communication in Marketing Quiz

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Questions and Answers

What is communication according to the text?

  • Exchange of money
  • Passing of information (correct)
  • Establishing individualism
  • Creation of isolation

What factors affect the success of communication?

  • Nature of the message, audience's interpretation, and environment (correct)
  • Time of day, audience's favorite movie, and sender's shoe size
  • Sender's mood, receiver's height, and message color
  • Medium used, receiver's breakfast, and sender's hair color

What is necessary for communication to occur?

  • Physical separation
  • Common thinking between two parties (correct)
  • Complete silence
  • Lack of information exchange

What may affect the ability to communicate?

<p>Receiver’s perception of the source and the medium used (A)</p> Signup and view all the answers

Why are many attempts to communicate unsuccessful?

<p>Establishing commonality in thinking is not always easy (C)</p> Signup and view all the answers

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