Communication History Quiz
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Communication History Quiz

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Questions and Answers

What impact did printing have on communication?

  • Encouraged the monopolization of ideologies.
  • Standardized communication across different cultures. (correct)
  • Supported the rise of nationalism. (correct)
  • Increased the time required for information dissemination.

    • How did audiovisual media change societal communication?

  • Limited the influence on political structures.
  • Allowed for instantaneous communication across distances. (correct)
  • Decreased global interaction.
  • Facilitated time-bound cultural memory.

    • What is a consequence of the dominance of space-binding media?

  • Increased societal imbalance. (correct)
  • Reduction in global economic interconnectedness.
  • Promotion of ideological diversity.
  • Strengthening local cultural identities.

    • Which aspect does the 'Looking Glass Self' concept emphasize?

    <p>Forming self-concept based on others' perceptions.</p> Signup and view all the answers

    What best defines 'self-awareness'?

    <p>The ability to reflect on oneself and align with internal standards.</p> Signup and view all the answers

    What societal change is attributed to audiovisual media?

    <p>Real-time global communication.</p> Signup and view all the answers

    What directly influences an individual's self-esteem?

    <p>Self-Efficacy</p> Signup and view all the answers

    Which of the following is NOT a characteristic of print as a mass medium?

    <p>Supports the dissemination of ideological monopolies.</p> Signup and view all the answers

    What is a critical concern regarding the emergence of global connectivity?

    <p>The increasing power of economic interests.</p> Signup and view all the answers

    Which of the following is NOT a component of Self-Discrepancy Theory?

    <p>Perceived Self</p> Signup and view all the answers

    How can low self-efficacy affect an individual?

    <p>It decreases self-esteem</p> Signup and view all the answers

    Which statement best exemplifies the concept of Ought Self?

    <p>I need to get straight A's to make my parents proud.</p> Signup and view all the answers

    What is self-compassion primarily about?

    <p>Treating oneself with kindness</p> Signup and view all the answers

    What could be a potential outcome of discrepancies between Ideal Self and Actual Self?

    <p>Lower self-esteem</p> Signup and view all the answers

    Which statement reflects self-awareness?

    <p>I know I need to improve my grades.</p> Signup and view all the answers

    What can vary based on different experiences and contexts?

    <p>Self-Esteem</p> Signup and view all the answers

    What was the first visual communication artefact discovered?

    <p>The Neanderthal plaque</p> Signup and view all the answers

    In what year was the first token system linked to agricultural economies developed?

    <p>8000 BCE</p> Signup and view all the answers

    Who invented the printing press with movable type?

    <p>Johannes Gutenberg</p> Signup and view all the answers

    Which of the following was the first English-language newspaper published?

    <p>The Courant</p> Signup and view all the answers

    What significant communication event occurred in 1844?

    <p>Morse connecting Baltimore and Washington with a telegraph message</p> Signup and view all the answers

    What innovation related to advertising first emerged in the U.S.?

    <p>Modern signs and names for shops</p> Signup and view all the answers

    What role did finance play in the communication innovations mentioned?

    <p>It drove communication innovations and was often an early adopter.</p> Signup and view all the answers

    Which year marks the establishment of the first mail system in France?

    <p>1480 AD</p> Signup and view all the answers

    What is a key characteristic of human-machine communication (HMC)?

    <p>Machines can only simulate communication based on programmed logic.</p> Signup and view all the answers

    What role do schemas play in human-machine communication?

    <p>Schemas help humans interpret and organize information about machines.</p> Signup and view all the answers

    Why is it problematic to attribute human-like traits to machines?

    <p>Attributing traits can blur the line of human-machine interaction.</p> Signup and view all the answers

    What is a significant ethical concern regarding human-machine communication?

    <p>Humans might overlook the lack of intent in machines' actions.</p> Signup and view all the answers

    What does the term 'As If' behavior refer to in the context of machines?

    <p>Humans treat machines as if they are genuine communicators.</p> Signup and view all the answers

    What issue arises from humans' perception of communication with machines?

    <p>Communication is often misinterpreted as a true exchange of meaning.</p> Signup and view all the answers

    How might the integration of machines disrupt social dynamics?

    <p>By creating a dependence on machines for social interaction.</p> Signup and view all the answers

    What aspect distinguishes human-machine communication from true human communication?

    <p>The exchange of meaningful intent.</p> Signup and view all the answers

    Which dimension of cultural difference is associated with how power is distributed within a society?

    <p>Power Distance</p> Signup and view all the answers

    How does a society with high Power Distance typically respond to challenges to authority?

    <p>Discourages challenges</p> Signup and view all the answers

    What characteristic distinguishes individualistic cultures from collectivistic cultures?

    <p>Value autonomy and individual decision making</p> Signup and view all the answers

    What would likely be a feature of a collectivistic culture?

    <p>Group decision making</p> Signup and view all the answers

    Which of the following statements reflects a communication style typical of individualistic cultures?

    <p>Expressing opinions freely and directly</p> Signup and view all the answers

    Which country is typically associated with high Individualism?

    <p>America</p> Signup and view all the answers

    In a society with low Power Distance, how are parents typically expected to behave?

    <p>Encourage independence and autonomy</p> Signup and view all the answers

    How is communication typically expressed in cultures with high Power Distance?

    <p>Hierarchical and formal</p> Signup and view all the answers

    Study Notes

    Communication History

    • Communication is foundational to human society, influencing its development.
    • Earliest visual communication evidence dates back to 45,000 BCE, including Neanderthal artifacts.
    • Written communication began around 8,000 BCE with token systems in Mesopotamia, coinciding with agricultural development.
    • In 1446, Johannes Gutenberg invented the printing press with movable type, revolutionizing text production.
    • William Caxton established the first printing press in England in the 1470s, producing early advertisement flyers.
    • The first general mail system was created in France in 1480, leading to similar systems in Denmark (1624) and England (1625).
    • Hungary produced the first newspaper around 1485, while the 1500s saw the early circulation of news letters by the House of Fuggers.
    • The first sustained newspaper production in Europe occurred between 1600-1620, with England's The Courant debuting in 1620.
    • Samuel Morse invented telegraphy in 1838, first connecting Baltimore and Washington with a famous message in 1844.
    • The Associated Press was organized in 1846, followed by the telegraph's introduction to the Chicago Commodity Exchange in 1848.
    • Advertising emerged in modern form in 1200, with the first U.S. newspaper featuring ads in 1704.
    • Print as a mass medium accelerated idea dissemination, standardized communication, and challenged ideological monopolies.
    • The rise of audiovisual media transformed societal communication, moving from cultural memory to instantaneous interactions across distances.
    • These changes lead to a more interconnected global society, raising concerns about societal imbalance due to powerful economic media influences.

    The Self

    • The "Looking Glass Self" theory illustrates how self-perception is influenced by others' reactions.
    • Self-concept is an evolving narrative shaped by personal traits and social contexts, changing with different contexts.
    • Self-awareness is key for personal growth, allowing alignment of actions with internal values.
    • Self-esteem represents a personal evaluation of self-concept, prone to fluctuations based on experiences.
    • Self-efficacy refers to confidence in one's task performance, often impacting self-esteem positively or negatively.
    • High self-efficacy boosts self-esteem; low self-efficacy can lead to diminished self-worth.
    • Self-compassion involves being kind to oneself, recognizing that flaws are part of human experience.
    • Self-Discrepancy Theory connects ideal self, ought self, and actual self, explaining how gaps between these can affect emotional states and self-esteem.
    • Discrepancies may arise from external expectations versus personal aspirations, influencing self-identity and self-esteem.

    Human-Machine Communication

    • Human-machine communication involves machines simulating human communication but lacking true cognitive abilities.
    • Schema theory explains how people use mental frameworks to interpret interactions, often projecting human traits onto machines.
    • Communication is seen as a meaningful exchange, but machines can only simulate this process without genuine understanding.
    • Ethical concerns arise from attributing intent to machines that operate on code, blurring human and machine interactions.
    • Increasing machine integration may disrupt social dynamics and lead to a paradoxical reliance on technology.
    • "As if" behavior highlights how people treat machines as genuine communicators despite their lack of true cognitive skills.

    Culture

    • Culture consists of shared beliefs, attitudes, values, and practices within a group, influencing intercultural communication.
    • Power distance indicates the distribution of power in societal structures, ranging from low (equal power) to high (hierarchical).
    • High power distance societies, like North Korea, contrast with low power distance societies, such as Singapore.
    • Individualistic cultures prioritize personal needs, while collectivist cultures emphasize group well-being.
    • Communication context reflects how individuals express themselves, influenced by cultural norms and expectations.

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    Description

    This quiz explores the pivotal role of communication throughout human history. It delves into the earliest forms of communication, including visual communication artifacts from as early as 45,000 BCE. Test your knowledge on key events that shaped societal development through communication.

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