Communication Fundamentals

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Questions and Answers

What role does the encoder play in Schramm's model of mass communication?

To generate feedback from the audience

To interpret and decode received messages

To convey messages to the mass audience (correct)

To act as a passive recipient of messages

In Schramm's model, how do many receivers process the identical messages?

Using a standardized feedback mechanism

By reinterpreting the messages within their groups (correct)

Through a universal decoding process

Independently without group influence

What does 'delayed inferential feedback' indicate in the communication model?

Real-time interaction between sender and receiver

Prolonged time between message and response (correct)

Immediate response from the audience

Feedback that is unrelated to the original message

What is the significance of the connection between receivers and their groups in Schramm's model?

It provides a context for interpreting messages Signup and view all the answers

Which of the following best describes the audience in Schramm's model of mass communication?

A diverse group actively engaged in message interpretation Signup and view all the answers

What is a key characteristic of communication?

It is a system of interrelated parts. Signup and view all the answers

Which of the following best defines communication?

The transfer of information and understanding from one person to another. Signup and view all the answers

What does the term 'symbolic' refer to in communication?

The reliance on abstract representations to convey meanings. Signup and view all the answers

Which aspect of communication emphasizes its ongoing nature?

Process. Signup and view all the answers

In communication, the significance we give to experiences is referred to as what?

Meanings. Signup and view all the answers

What is typically NOT a feature of communication?

It is discreet and private. Signup and view all the answers

Which of the following describes the term 'systemic' as it pertains to communication?

It functions within interrelated contexts. Signup and view all the answers

What role do symbols play in communication?

They facilitate the creation and interpretation of meanings. Signup and view all the answers

What type of communication involves one person delivering a speech to a large audience?

Public Communication Signup and view all the answers

Which context of communication involves interaction primarily in decision-making settings?

Small Group Communication Signup and view all the answers

What is the role of the sender in the communication process?

Encoding the message Signup and view all the answers

What type of communication involves sharing information across different cultures and social groups?

Intercultural Communication Signup and view all the answers

What does the term 'message' refer to in the communication process?

The physical product sent Signup and view all the answers

Which of the following is NOT a type of communication mentioned?

Digital Communication Signup and view all the answers

What is the role of the receiver in the communication process?

To interpret and respond to the message Signup and view all the answers

Which type of communication would take place during a workplace meeting?

Small Group Communication Signup and view all the answers

Which of the following is NOT a type of noise that can interfere with communication?

Cultural noise Signup and view all the answers

What aspect of the communication process involves transforming thoughts into a communicable format?

Encoding Signup and view all the answers

What distinguishes external feedback from internal feedback in communication?

External feedback comes from external sources, while internal feedback is self-assessed. Signup and view all the answers

Which type of channel is characterized by using auditory and visual senses?

Verbal channel Signup and view all the answers

What is a primary characteristic of semantic noise in communication?

It occurs when different meanings are applied to the same message. Signup and view all the answers

Why is it important to choose the right channel of communication?

To ensure the message is understood by the receiver. Signup and view all the answers

Which of the following best describes physiological noise?

Biological influences affecting communication effectiveness. Signup and view all the answers

Which component of communication processes refers to the recipient of the message?

Receiver Signup and view all the answers

What component of grading carries the highest weight in determining the final score?

Message/Story Signup and view all the answers

Which model characterizes communication as a one-way process?

Linear Model Signup and view all the answers

According to Berlo's S-M-C-R Model, what does the 'C' represent?

Channel Signup and view all the answers

What aspect of grading has the least impact on the final score?

Audience Impact Signup and view all the answers

In Berlo's S-M-C-R Model, what does the 'R' represent?

Receiver Signup and view all the answers

Which model emphasizes the behaviors of senders and receivers in communication?

Osgood-Schramm’s Model Signup and view all the answers

Who was the faculty advisor of David K. Berlo?

Charles Osgood Signup and view all the answers

What element of grading is weighted at 30%?

Creativity and Originality Signup and view all the answers

Study Notes

Defining Communication

Communication is the transmission of messages from a source to a receiver.
It's the exchanging of thoughts, opinions, or information through different means, including speech, writing, or signs.
It's the transfer of understanding from one person to another.
Julia Wood's definition: communication is a systemic process where individuals interact with and through symbols to create and interpret meanings.

Features of Communication

Process: Communication is ongoing and always in motion.
Systemic: Communication occurs within systems, with interrelated parts that affect one another.
Symbolic: Communication utilizes abstract, arbitrary, and ambiguous representations of things.
Meanings: The heart of communication lies in the significance we give to phenomena.

Communication Contexts

Interpersonal Communication: Interaction of people in small groups, often in decision-making settings (classrooms, workplaces, social environments).
Organizational Communication: Communication within large, extended environments with a defined hierarchy.
Mass Communication: Reaching a large audience through mediated channels like television, radio, internet, or newspapers.
Public Communication: One person delivering a speech to a large audience in person.
Intercultural Communication: Sharing information across different cultures and social groups.
Extrapersonal Communication: Communication between humans and non-human entities or machines.

The Components of the Communication Process

Sender: The source of a message, who encodes the message aiming to produce a desired response.
Message: The physical product of the source, which can be spoken, written, or unspoken information.
Receiver: The intended target of the message, who responds by listening/reading/observing, interpreting, and responding.
Channel: The pathway of communication that utilizes our senses (visual, tactile, olfactory, auditory).
Feedback/Effect: A verbal or non-verbal response to a message, including internal feedback (self-assessment) and external feedback (response from others).
Noise (Interference): Any factor that interferes with the message, including physical noise (external stimuli), physiological noise (biological influences), psychological noise (biases and feelings), and semantic noise (different interpretations of the message).

Linear Model of Communication

Characterizes communication as a one-way process, transmitting a message from a sender to a receiver.
Berlo's S-M-C-R (Source-Message-Channel-Receiver) Model emphasizes the encoding of messages by the source and their decoding by the receiver, considering factors like communication skills, attitudes, knowledge, social system, and culture.
It highlights the idea that communication is a continuous process, with no clear starting or ending point.

Interactional Model of Communication

Osgood-Schramm's model emphasizes the circular nature of communication, highlighting the importance of feedback and the roles of the sender and receiver.

Model of Mass Communication

Schramm's model focuses on the way messages are transmitted and interpreted within mass media, emphasizing multiple receivers, decoding, encoding, and feedback.

Resources

Communication Mosaics: An Introduction to the Field of Communication, by Julia T. Wood (3rd edition)
Understanding Interpersonal Communication: International 2nd Edition, by Richard West & Lynn H. Turner
Human Communication: Principles and Contexts, by Stewart Tubbs & Sylvia Moss (11th edition)
Human Communication: Motivation, Knowledge, & Skills, by Sherwyn P. Morreale & Brian H. Spitzberg
Fundamental Speech Communication for Filipinos, by Paterna E. Manalo & Virginia E. Fermin

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Description

Explore the essential concepts of communication, including its definitions, features, and contexts. This quiz covers the nature of communication as a systemic, symbolic process that facilitates the exchange of meanings between individuals.