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Questions and Answers
What role does the encoder play in Schramm's model of mass communication?
What role does the encoder play in Schramm's model of mass communication?
In Schramm's model, how do many receivers process the identical messages?
In Schramm's model, how do many receivers process the identical messages?
What does 'delayed inferential feedback' indicate in the communication model?
What does 'delayed inferential feedback' indicate in the communication model?
What is the significance of the connection between receivers and their groups in Schramm's model?
What is the significance of the connection between receivers and their groups in Schramm's model?
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Which of the following best describes the audience in Schramm's model of mass communication?
Which of the following best describes the audience in Schramm's model of mass communication?
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What is a key characteristic of communication?
What is a key characteristic of communication?
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Which of the following best defines communication?
Which of the following best defines communication?
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What does the term 'symbolic' refer to in communication?
What does the term 'symbolic' refer to in communication?
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Which aspect of communication emphasizes its ongoing nature?
Which aspect of communication emphasizes its ongoing nature?
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In communication, the significance we give to experiences is referred to as what?
In communication, the significance we give to experiences is referred to as what?
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What is typically NOT a feature of communication?
What is typically NOT a feature of communication?
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Which of the following describes the term 'systemic' as it pertains to communication?
Which of the following describes the term 'systemic' as it pertains to communication?
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What role do symbols play in communication?
What role do symbols play in communication?
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What type of communication involves one person delivering a speech to a large audience?
What type of communication involves one person delivering a speech to a large audience?
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Which context of communication involves interaction primarily in decision-making settings?
Which context of communication involves interaction primarily in decision-making settings?
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What is the role of the sender in the communication process?
What is the role of the sender in the communication process?
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What type of communication involves sharing information across different cultures and social groups?
What type of communication involves sharing information across different cultures and social groups?
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What does the term 'message' refer to in the communication process?
What does the term 'message' refer to in the communication process?
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Which of the following is NOT a type of communication mentioned?
Which of the following is NOT a type of communication mentioned?
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What is the role of the receiver in the communication process?
What is the role of the receiver in the communication process?
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Which type of communication would take place during a workplace meeting?
Which type of communication would take place during a workplace meeting?
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Which of the following is NOT a type of noise that can interfere with communication?
Which of the following is NOT a type of noise that can interfere with communication?
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What aspect of the communication process involves transforming thoughts into a communicable format?
What aspect of the communication process involves transforming thoughts into a communicable format?
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What distinguishes external feedback from internal feedback in communication?
What distinguishes external feedback from internal feedback in communication?
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Which type of channel is characterized by using auditory and visual senses?
Which type of channel is characterized by using auditory and visual senses?
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What is a primary characteristic of semantic noise in communication?
What is a primary characteristic of semantic noise in communication?
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Why is it important to choose the right channel of communication?
Why is it important to choose the right channel of communication?
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Which of the following best describes physiological noise?
Which of the following best describes physiological noise?
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Which component of communication processes refers to the recipient of the message?
Which component of communication processes refers to the recipient of the message?
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What component of grading carries the highest weight in determining the final score?
What component of grading carries the highest weight in determining the final score?
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Which model characterizes communication as a one-way process?
Which model characterizes communication as a one-way process?
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According to Berlo's S-M-C-R Model, what does the 'C' represent?
According to Berlo's S-M-C-R Model, what does the 'C' represent?
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What aspect of grading has the least impact on the final score?
What aspect of grading has the least impact on the final score?
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In Berlo's S-M-C-R Model, what does the 'R' represent?
In Berlo's S-M-C-R Model, what does the 'R' represent?
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Which model emphasizes the behaviors of senders and receivers in communication?
Which model emphasizes the behaviors of senders and receivers in communication?
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Who was the faculty advisor of David K. Berlo?
Who was the faculty advisor of David K. Berlo?
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What element of grading is weighted at 30%?
What element of grading is weighted at 30%?
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Study Notes
Defining Communication
- Communication is the transmission of messages from a source to a receiver.
- It's the exchanging of thoughts, opinions, or information through different means, including speech, writing, or signs.
- It's the transfer of understanding from one person to another.
- Julia Wood's definition: communication is a systemic process where individuals interact with and through symbols to create and interpret meanings.
Features of Communication
- Process: Communication is ongoing and always in motion.
- Systemic: Communication occurs within systems, with interrelated parts that affect one another.
- Symbolic: Communication utilizes abstract, arbitrary, and ambiguous representations of things.
- Meanings: The heart of communication lies in the significance we give to phenomena.
Communication Contexts
- Interpersonal Communication: Interaction of people in small groups, often in decision-making settings (classrooms, workplaces, social environments).
- Organizational Communication: Communication within large, extended environments with a defined hierarchy.
- Mass Communication: Reaching a large audience through mediated channels like television, radio, internet, or newspapers.
- Public Communication: One person delivering a speech to a large audience in person.
- Intercultural Communication: Sharing information across different cultures and social groups.
- Extrapersonal Communication: Communication between humans and non-human entities or machines.
The Components of the Communication Process
- Sender: The source of a message, who encodes the message aiming to produce a desired response.
- Message: The physical product of the source, which can be spoken, written, or unspoken information.
- Receiver: The intended target of the message, who responds by listening/reading/observing, interpreting, and responding.
- Channel: The pathway of communication that utilizes our senses (visual, tactile, olfactory, auditory).
- Feedback/Effect: A verbal or non-verbal response to a message, including internal feedback (self-assessment) and external feedback (response from others).
- Noise (Interference): Any factor that interferes with the message, including physical noise (external stimuli), physiological noise (biological influences), psychological noise (biases and feelings), and semantic noise (different interpretations of the message).
Linear Model of Communication
- Characterizes communication as a one-way process, transmitting a message from a sender to a receiver.
- Berlo's S-M-C-R (Source-Message-Channel-Receiver) Model emphasizes the encoding of messages by the source and their decoding by the receiver, considering factors like communication skills, attitudes, knowledge, social system, and culture.
- It highlights the idea that communication is a continuous process, with no clear starting or ending point.
Interactional Model of Communication
- Osgood-Schramm's model emphasizes the circular nature of communication, highlighting the importance of feedback and the roles of the sender and receiver.
Model of Mass Communication
- Schramm's model focuses on the way messages are transmitted and interpreted within mass media, emphasizing multiple receivers, decoding, encoding, and feedback.
Resources
- Communication Mosaics: An Introduction to the Field of Communication, by Julia T. Wood (3rd edition)
- Understanding Interpersonal Communication: International 2nd Edition, by Richard West & Lynn H. Turner
- Human Communication: Principles and Contexts, by Stewart Tubbs & Sylvia Moss (11th edition)
- Human Communication: Motivation, Knowledge, & Skills, by Sherwyn P. Morreale & Brian H. Spitzberg
- Fundamental Speech Communication for Filipinos, by Paterna E. Manalo & Virginia E. Fermin
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Description
Explore the essential concepts of communication, including its definitions, features, and contexts. This quiz covers the nature of communication as a systemic, symbolic process that facilitates the exchange of meanings between individuals.