Communication Difficulties and Vertical Channel Conflict Quiz
18 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What type of conflict may arise when a franchisee decides to implement their own policies instead of following the given role?

  • Inter-type conflict
  • Horizontal conflict
  • Vertical conflict (correct)
  • Channel integration conflict
  • What is a common reason for conflict among channel members according to the text?

  • Perceptual differences
  • Resource scarcities (correct)
  • Decision domain disagreements
  • Goal incompatibilities
  • How do manufacturers typically perceive point-of-purchase (POP) displays according to the text?

  • As a retailer's responsibility
  • As insignificant for sales
  • As an unnecessary expense
  • As a valuable promotional tool (correct)
  • What is one of the expectations that channel members might have about each other, leading to potential conflicts?

    <p>Behavioral differences</p> Signup and view all the answers

    In the context of decision domain disagreements, what example is provided in the text?

    <p>Manufacturer insisting on pricing decisions</p> Signup and view all the answers

    What type of goal conflict is exemplified with Amazon.com and its publishers and manufacturers?

    <p>Horizontal goal conflict</p> Signup and view all the answers

    What is vertical conflict in the context of channel management?

    <p>Conflict between channel members at different levels of the distribution channel</p> Signup and view all the answers

    Which best describes horizontal conflict in channel management?

    <p>Conflict between two or more retailers at the same level of operation</p> Signup and view all the answers

    In the context of channel conflicts, what is inter type conflict?

    <p>Conflict between intermediaries trading outside their normal product range</p> Signup and view all the answers

    What is vertical channel integration?

    <p>Combining two or more stages of the channel under one management</p> Signup and view all the answers

    Which scenario represents a communication challenge in the given text?

    <p>Franchisees not receiving information about how their royalty payments were being spent</p> Signup and view all the answers

    What is a characteristic of horizontal channel integration?

    <p>Illustrated by department stores operating under one management</p> Signup and view all the answers

    What is the purpose of signing a contract/agreement enforceable by law in channel controlling?

    <p>To standardize procedures on products, territories, and customers</p> Signup and view all the answers

    In channel management, the use of power to manage and control channel members is influenced by:

    <p>The degree of dependence of the channel members on each other</p> Signup and view all the answers

    What is a key component of the structure put in place to ensure control in channel management?

    <p>Reports, records, and working within budgets for cost control</p> Signup and view all the answers

    Why is trust, commitment, and cooperation considered crucial among channel members in implementing channel strategy effectively?

    <p>To build viable relationships and achieve distribution objectives</p> Signup and view all the answers

    What role do role incongruencies play in causing channel conflict?

    <p>Franchisees are expected to operate in strict accordance with the franchisor's procedures</p> Signup and view all the answers

    What is the best approach to ensure control in the market place according to the text?

    <p>For field managers of the company to work closely with channel partners</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Browser