Comm 100 Midterm: Rhetoric in Civic Life
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Questions and Answers

What is the definition of characterizations?

The labels and descriptions rhetors attach to acts, agencies, agents, scenes, and purposes.

What is a condensation symbol?

A name, word, phrase or maxim which stirs vivid impressions involving the listener's most basic values and readies the listener for action.

What does connotation refer to?

The emotional or cultural meaning attached to a sign; it is what is signified.

What is the literal meaning of denotation?

<p>The literal, commonsense meaning of a sign, ostensibly value-free and objective.</p> Signup and view all the answers

What is discursive symbolism?

<p>Language use with a linear structure that operates through reason and not intuition.</p> Signup and view all the answers

What does doublespeak refer to?

<p>Language used in the real world to confuse or deliberately distort its actual meaning rather than to achieve understanding.</p> Signup and view all the answers

What is dramatism?

<p>An idea premised on two assumptions: language is primarily a species of action, and understanding human relations and motives is best through symbolic action analysis.</p> Signup and view all the answers

What is the purpose of a euphemism?

<p>A word used to denote a thing in a way that avoids connotations of harshness or unpleasantness.</p> Signup and view all the answers

What does gestalt refer to?

<p>A pattern or structure whose parts are so integrated that one cannot describe the pattern simply by referring to the parts.</p> Signup and view all the answers

What is an ideograph?

<p>An ordinary language term found in political discourse representing collective commitment to a normative goal.</p> Signup and view all the answers

What is inflated language?

<p>Language designed to make the ordinary seem extraordinary.</p> Signup and view all the answers

What is a metaphor?

<p>A figure of speech in which two dissimilar things are said to be similar.</p> Signup and view all the answers

What is presentational symbolism?

<p>A direct presentation of an individual object that widens our conception of rationality.</p> Signup and view all the answers

What does public vocabulary refer to?

<p>The culturally established and sanctioned terms that compose people's taken-for-granted understanding of the world.</p> Signup and view all the answers

What does resignification mean?

<p>A process in which people reject the connotation of a symbol and attempt to change its connotation.</p> Signup and view all the answers

What is semiotics?

<p>Used to describe the relationship among signs, meanings, and referents.</p> Signup and view all the answers

What is a terministic screen?

<p>A screen composed of terms through which humans perceive the world.</p> Signup and view all the answers

What is the theory of linguistic relativity?

<p>The idea that the structure of a language influences the way people perceive the world.</p> Signup and view all the answers

What are truncated passives?

<p>Sentences that use a passive verb in order to delete the agent of action.</p> Signup and view all the answers

What is civic engagement?

<p>People's participation in individual or collective action to develop solutions to social, economic, and political challenges.</p> Signup and view all the answers

What does collective memory refer to?

<p>Memory that is shared and constructed by a group.</p> Signup and view all the answers

What is constitutive rhetoric?

<p>The art of constituting character, community, and culture in language.</p> Signup and view all the answers

What does culture mean?

<p>The historically transmitted pattern of meanings embodied in symbols.</p> Signup and view all the answers

What is ethos in rhetoric?

<p>That which is in the character of the speaker.</p> Signup and view all the answers

What does hegemony refer to?

<p>The dominant ideology of a society, exerting social control.</p> Signup and view all the answers

What is identification in communication?

<p>A communicative process through which people are unified into a whole.</p> Signup and view all the answers

What does ideology refer to?

<p>The ideas, values, and beliefs that guide behaviors.</p> Signup and view all the answers

What is logos?

<p>That which relies on argument itself, by showing or seeming to show something.</p> Signup and view all the answers

What does pathos evoke?

<p>That which leads the audience to feel emotion.</p> Signup and view all the answers

What is posthumanist theory of agency?

<p>A theory that rejects the human agent as the primary source of change.</p> Signup and view all the answers

What is power in the context of rhetoric?

<p>The ability to get things done.</p> Signup and view all the answers

What does public memory encapsulate?

<p>A type of collective memory that combines memories of the dominant culture and fragments of marginalized groups.</p> Signup and view all the answers

What is a rhetor?

<p>Any person, group, or institution that uses symbolic action.</p> Signup and view all the answers

What is rhetoric?

<p>The use of symbolic action by human beings to share ideas.</p> Signup and view all the answers

What is rhetorical agency?

<p>The capacity to act in a way that will be recognized or heeded by others.</p> Signup and view all the answers

What is social reality?

<p>Reality as understood through the symbols humans use.</p> Signup and view all the answers

What is a symbol?

<p>An arbitrary representation of something else.</p> Signup and view all the answers

What is symbolic action?

<p>Expressive human action, the rhetorical mobilization of symbols to act in the world.</p> Signup and view all the answers

What are verbal symbols?

<p>Symbols found in language, whether spoken or written.</p> Signup and view all the answers

What are visual symbols?

<p>Symbols such as pictures, images, objects, artifacts, and actions.</p> Signup and view all the answers

What is body rhetoric?

<p>Rhetoric that foregrounds the body as part of symbolic action.</p> Signup and view all the answers

What is dominant reading?

<p>A reading in which a viewer takes the connoted meaning full and straight.</p> Signup and view all the answers

What is an enactment in rhetoric?

<p>Occurs when the person engaging in symbolic action functions as proof of the argument they advance.</p> Signup and view all the answers

What are iconic photographs?

<p>Photographic images recognized by everyone within a public culture and representing historically significant events.</p> Signup and view all the answers

What are image events?

<p>Staged acts designed for media dissemination.</p> Signup and view all the answers

What is a negotiated reading?

<p>A reading in which the viewer accepts some hegemonic meanings but recognizes exceptions.</p> Signup and view all the answers

What is an oppositional reading?

<p>A reading where the viewer challenges the connotational meanings of a text from an oppositional perspective.</p> Signup and view all the answers

What does presence refer to in communication?

<p>Visuals possess the characteristic of presence because of their immediacy.</p> Signup and view all the answers

What is rhetoric of display?

<p>Rhetoric that makes ideas present through visual display.</p> Signup and view all the answers

What is visual culture?

<p>A culture distinguished by the ubiquity of visual forms of communication.</p> Signup and view all the answers

What is semiotics?

<p>The study of the relationships among signs, meanings, and referents.</p> Signup and view all the answers

What is claim, data, warrant in argumentation?

<p>The three primary components of the Toulmin model of argument.</p> Signup and view all the answers

What is a myth in rhetoric?

<p>A dramatic vision that serves to organize everyday experience.</p> Signup and view all the answers

What is denotative meaning?

<p>The literal commonsense meaning of a sign.</p> Signup and view all the answers

What do photographs direct our attention to?

<p>A particular understanding of reality.</p> Signup and view all the answers

What is the burden of proof?

<p>The obligation to offer reasons sufficient to overcome presumption in an argument.</p> Signup and view all the answers

What is aesthetics in narrative?

<p>The beauty found in a narrative characterized by strong plot and character development.</p> Signup and view all the answers

What is a visual metaphor?

<p>Earth is the melting ice cream.</p> Signup and view all the answers

What is the burden of rejoinder?

<p>The burden to engage the argument.</p> Signup and view all the answers

Study Notes

Rhetorical Concepts

  • Characterizations: Labels and descriptions used by rhetors to define acts, agencies, agents, scenes, and purposes.
  • Condensation Symbol: A term or phrase that evokes strong emotions tied to foundational values, prepping the audience for action.

Symbol and Language Usage

  • Connotation: The emotional or cultural implications associated with a sign beyond its literal meaning.
  • Denotation: The straightforward, objective meaning of a sign without added value.
  • Discursive Symbolism: Language organized in a linear fashion that engages reasoning rather than intuition.
  • Doublespeak: Language that obfuscates true meanings to confuse rather than clarify.
  • Euphemism: Gentle wording intended to soften harsh realities.

Theories of Rhetoric

  • Dramatism: An analytical framework viewing language as action and human relationships through symbolic actions.
  • Ideograph: An abstract term in political discourse representing a collective commitment to vague yet influential goals.
  • Power: Defined as the capacity to enact change or influence outcomes.
  • Public Vocabulary: A collection of culturally established terms shaping people's shared understanding.

Agency and Identity

  • Rhetorical Agency: The ability to engage in symbolic acts that hold significance within a community.
  • Collective Memory: A group’s shared memory that constructs a common understanding beyond individual recollections.
  • Posthumanist Theory of Agency: Challenges the notion of humans as primary agents of change, viewing them as part of a larger network.

Symbolic Interpretation

  • Negotiated Reading: Acceptance of some dominant meanings while recognizing exceptions; allows for critical engagement with texts.
  • Oppositional Reading: Correct decoding of meanings, but challenges them from an adversarial standpoint.
  • Truncated Passives: Sentences structured to obscure the agent responsible for action.

Visual Rhetoric

  • Iconic Photographs: Images recognized culturally, significant for their historical representation and emotional impact.
  • Visual Culture: A pervasive culture characterized by the prominence of visual communication across diverse media.
  • Presence: The immediate impact of visuals that engage an audience's consciousness.

Additional Key Concepts

  • Semiotics: The study of signs and the meanings they convey in communication.
  • Burden of Proof: An obligation to provide sufficient reasoning to support an argument in discussions.
  • Narrative Fidelity: Evaluates whether a story's events resonate with an audience's understanding of reality.
  • Vivacity: The vividness created by descriptive language that enhances the engagement of ideas.

Historical Roots

  • Aristotle's Rhetorical Appeals: Introduced the concepts of ethos (character), pathos (emotion), and logos (reason), fundamental in persuasive rhetoric.
  • Sapir-Whorf Hypothesis: Suggests that linguistic structure influences human perception and understanding of the world.

Noteworthy Phenomena

  • Power Dynamics: Michel Foucault highlights how power can become internalized, shaping individuals' perceptions of free will.
  • Metaphors in Rhetoric: Metaphorical language, such as "the ship of state," provides new perspectives on concepts and issues.
  • Comic Frame: A lens for assessing social truths, distinguishing between viewing others as mistaken versus evil.

Rhetorical Processes

  • Resignification: The act of rejecting and reconstructing the connotation of symbols to alter their meanings.
  • Symbolic Action: Engaging expressive human actions and mobilizing symbols to effect change.

Engagement and Argumentation

  • Civic Engagement: Collective actions taken by people to address and find solutions for social issues within their communities.
  • Claim, Data, Warrant: The three essential components of the Toulmin model of argumentation, forming the backbone of logical discourse.

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Prepare for your Comm 100 midterm with these flashcards covering key concepts from 'Rhetoric in Civic Life'. This quiz includes definitions and examples of important rhetorical terms. Test your understanding of characterizations, condensation symbols, and more.

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