Podcast
Questions and Answers
Which of the following is a characteristic of selective attention?
Which of the following is a characteristic of selective attention?
Short-term memory has a capacity of around 4-7 items.
Short-term memory has a capacity of around 4-7 items.
True (A)
What is the duration span of long-term memory?
What is the duration span of long-term memory?
lifetime duration
In Baddeley's model of working memory, sensory input includes visual-spatial and __________ input.
In Baddeley's model of working memory, sensory input includes visual-spatial and __________ input.
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Match the terms related to memory with their definitions:
Match the terms related to memory with their definitions:
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Which of the following best describes cognitive dissonance?
Which of the following best describes cognitive dissonance?
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Which characteristic best describes automatic attention?
Which characteristic best describes automatic attention?
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Long-term memory is easily lost compared to short-term memory.
Long-term memory is easily lost compared to short-term memory.
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The mere exposure effect states that becoming familiar with a concept leads to a more negative evaluation.
The mere exposure effect states that becoming familiar with a concept leads to a more negative evaluation.
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What are the two ideas of rationality mentioned in the content?
What are the two ideas of rationality mentioned in the content?
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What influences behavior according to the Theory of Planned Behavior?
What influences behavior according to the Theory of Planned Behavior?
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Cognitive dissonance can motivate individuals to _____ their behavior or adapt their attitudes.
Cognitive dissonance can motivate individuals to _____ their behavior or adapt their attitudes.
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Match the following types of forces with their descriptions:
Match the following types of forces with their descriptions:
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In the context of attitudes towards animals and meat-eating, what effect does exposure to images of animals and their transformed food result in?
In the context of attitudes towards animals and meat-eating, what effect does exposure to images of animals and their transformed food result in?
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Attitudes are always good predictors of behavior.
Attitudes are always good predictors of behavior.
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The process of changing one's perception of an object through repeated exposure is known as the _____ effect.
The process of changing one's perception of an object through repeated exposure is known as the _____ effect.
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Which process describes the tendency to seek information that confirms our existing beliefs?
Which process describes the tendency to seek information that confirms our existing beliefs?
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System 2 processing is characterized by being quick and automatic.
System 2 processing is characterized by being quick and automatic.
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What are the three components of attitudes?
What are the three components of attitudes?
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The tendency to present oneself in a manner that is socially acceptable is known as ______.
The tendency to present oneself in a manner that is socially acceptable is known as ______.
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Match the types of attitude measurement with their descriptions:
Match the types of attitude measurement with their descriptions:
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What principle refers to the motivation to connect with others and be part of groups?
What principle refers to the motivation to connect with others and be part of groups?
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Primacy effect refers to giving more weight to information presented last.
Primacy effect refers to giving more weight to information presented last.
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Identify one way in which attitudes can be formed.
Identify one way in which attitudes can be formed.
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Cognitive resources are ______, which affects our ability to update beliefs and attitudes.
Cognitive resources are ______, which affects our ability to update beliefs and attitudes.
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Match the processing system with its characteristics:
Match the processing system with its characteristics:
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What is a characteristic of heuristic processing?
What is a characteristic of heuristic processing?
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The strength of an attitude can be described as its valence.
The strength of an attitude can be described as its valence.
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What does the term 'cognitive conservatism' refer to?
What does the term 'cognitive conservatism' refer to?
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Attitudes can be difficult to evaluate because they are ______ complex cognitive structures.
Attitudes can be difficult to evaluate because they are ______ complex cognitive structures.
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Which type of response is measured by the implicit association test (IAT)?
Which type of response is measured by the implicit association test (IAT)?
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Flashcards
Attention
Attention
Consciously focusing on specific information. It can be controlled or automatic.
Selective Attention
Selective Attention
Focusing on relevant information by actively filtering out distractions.
Automatic Attention
Automatic Attention
Automatically drawn to noteworthy or salient stimuli.
Salience
Salience
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Short-Term Memory
Short-Term Memory
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Working Memory
Working Memory
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Long-Term Memory
Long-Term Memory
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Bounded Ecological Rationality
Bounded Ecological Rationality
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Selective Exposure
Selective Exposure
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Cognitive Dissonance
Cognitive Dissonance
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Mere Exposure Effect
Mere Exposure Effect
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Theory of Planned Behavior
Theory of Planned Behavior
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Cognitive Dissonance Reduction
Cognitive Dissonance Reduction
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Attitudes
Attitudes
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Attitude Change
Attitude Change
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Conservatism
Conservatism
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Bias
Bias
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Primacy Effect
Primacy Effect
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Confirmation Bias
Confirmation Bias
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Heuristic
Heuristic
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System 1 (Thinking)
System 1 (Thinking)
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System 2 (Thinking)
System 2 (Thinking)
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Mastery Motivation
Mastery Motivation
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Affiliation Motivation
Affiliation Motivation
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Valuing 'Me' and 'Mine'
Valuing 'Me' and 'Mine'
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Attitude Object
Attitude Object
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Attitude Valence
Attitude Valence
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Attitude Strength
Attitude Strength
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Attitude Accessibility
Attitude Accessibility
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Psychometrics
Psychometrics
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Explicit Attitude Measurement
Explicit Attitude Measurement
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Implicit Attitude Measurement
Implicit Attitude Measurement
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Study Notes
Cognition and Attention
- Cognition is the mental process of understanding information.
- Attention is the conscious focus on specific things; it can be selective or automatic.
- Perception is not dependent on attention.
- Selective attention requires effort to filter out irrelevant information.
- Automatic attention is drawn involuntarily by salient information.
- Salient information stands out due to vividness and prominence.
- Key differences: selective attention is voluntary and effortful, while automatic attention is involuntary and effortless.
Memory
Short-Term Memory (STM)
- Limited temporal span (18-30 seconds).
- Attention-based.
- Limited capacity.
- Organization is perceptual (e.g., visual, auditory).
- Capacity is approximately 7 +/- 2 chunks of information.
Working Memory (Baddeley's Model)
- Sensory input is processed via separate components (visuo-spatial, phonological, episodic).
- Central executive integrates and coordinates these components.
- Information is transferred to long-term memory.
Long-Term Memory (LTM)
- Lifelong duration.
- Recalled voluntarily or by association.
- Large and limitless capacity.
- Organization is semantic (meaning-based).
- Organized as an associative network with nodes and links.
Key Differences: STM vs LTM
Feature | STM | LTM |
---|---|---|
Capacity | 4-7 items | Unlimited |
Duration | 15-30 seconds | Long-lasting |
Tasks | Immediate tasks | Permanent storage and learning |
Organization | Visual/acoustic | Semantic, emotional, procedural |
Susceptibility | Easily lost | Resistant to loss |
Rationality
- Two views of rationality: absolute (logical) and bounded (ecological).
- Bounded rationality considers cognitive limitations and environmental factors.
Basic Information Processing Principles
- Accessibility: Concepts are easily retrieved. Factors that influence retrieval: recency, frequency, goals.
- Conservatism: Existing views are maintained unless required. Updating knowledge is a resource-intensive process.
- Bias: General tendencies that affect information processing.
- Primacy effect: Initial information has a greater impact.
- Confirmation bias: Seeking confirming information and dismissing contradictory information.
- Superficial/Deep Processing: Processing varying degrees of depth depending on resources and goals.
Information Processing Systems
- System 1: Quick, automatic, intuitive, heuristic-driven. Handles background information and simple tasks.
- System 2: Slow, voluntary, logical, systematic. Deals with salient information and complex tasks.
Heuristics
- Mental shortcuts based on experience and available information.
- Provide quick solutions.
Basic Motivational Principles
- Mastery: Understanding and predicting events/people.
- Affiliation: Connecting with others for support and guidance.
- Valuing "Me" and "Mine": Positive view of oneself and in-group.
Attitudes
Attitude Formation and Change
- Attitude: Thoughts, feelings, and actions towards an object.
- Components: cognitive (beliefs), affective (feelings), behavioral (intentions).
- Formation: Direct experience, observation, social influence, group discussion;
- Features: Value/valence, strength, accessibility, self-awareness, social desirability.
Attitude Measurement
- Explicit (self-report): questionnaires (single item, Likert scale, semantic differential).
- Implicit (indirect): Galvanic skin response, pupillary response, IAT.
Attitude Change
- Internal forces: deliberation, cognitive dissonance reduction.
- External forces: exposure to information, social influence, persuasion.
- Cognitive dissonance: discomfort from inconsistent attitudes and behaviors.
- Exposure to information, including subliminal messages. Mere exposure effect: familiarity breeds liking.
Attitude-Behavior Relationship
- Attitudes are not always good predictors of behavior.
- Intentions are better predictors. (Theory of Planned Behavior -Ajzen)
- Influence on Intentions: Attitudes, subjective norms, perceived control.
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Description
Explore the fascinating concepts of cognition, attention, and memory in this quiz. Learn about selective and automatic attention, as well as the intricacies of short-term and working memory. Test your understanding of these key psychological processes and how they influence our perception and information processing.