Class Schedule and Assessment

Course Schedule

• The course is divided into 14 classes, with a focus on Digital Transformation, Managing Transformative Innovation, and Digital Application.
• Assessments include Class Participation (20%), Quizzes (40%), and Projects (40%).

Class Topics

• Class 1: Course Introduction
• Class 2: What is Digital Transformation
• Class 3: Group Project and Team Building
• Class 4: Case Discussion
• Class 5: Group Discussion
• Class 6-7: Section 1 Presentations
• Class 8: Managing Transformative Innovation I: Timing of Entry
• Class 9: Managing Transformative Innovation II: Sources of Innovation
• Class 10: Managing Transformative Innovation III: Types of Innovation
• Class 11: Guest Lecture: Digital Marketing
• Class 12-13: Section 2 Presentations
• Class 14: Course Review

Section 2: Digital Trend Analysis and Digital Application

• Section 2 has two topics: Digital Trend Analysis and Digital Application
• For Digital Trend Analysis, students need to:
  • Identify two trend topics and explain why they are important
  • Analyze the best practices and identify market opportunities
  • Develop a digital strategy and define the digital method
• For Digital Application, students need to:
  • Develop a digital strategy and describe its application
  • Explain why the chosen digital method is better than others
  • Develop strategies to attract digital talent for business development

Quiz and Assignments

• Quiz 1: 20 multiple-choice questions, 40 minutes, covering Classes 8 and 9
• Assignments: Report and Live Presentation for Section 1 and Section 2

Timing of Entry

• Timing of entry can be very important, with advantages and disadvantages to being a first mover, early follower, or late entrant
• First movers can gain brand loyalty, technological leadership, and preempt scarce assets, but may also face high research and development expenses and uncertainty of customer requirements
• Late entrants may face fewer risks, but may also miss out on opportunities

Factors Influencing Optimal Timing of Entry

• Customer preferences: If customer needs are well understood, it is more feasible to enter the market earlier
• Innovation improvement: If the innovation offers a dramatic improvement, it will accrue more rapid customer acceptance
• Enabling technologies: If the innovation requires enabling technologies, the maturity of these technologies will influence optimal timing of entry
• Complementary goods: Availability of complementary goods will influence customer acceptance
• Threat of competitive entry: If there are significant entry barriers, there may be less need to rush to market
• Increasing returns to adoption: If there are increasing returns, allowing competitors to get a head start can be very risky
• Capital resources: Firms need to have sufficient capital resources to withstand early losses and invest in aggressive marketing

BO Strategy

• BO Strategy: Whether and when to enter another subfield?
• Firms prefer to wait while others invest in developing the market if the good is highly imitable
• Firms enter earlier if they have specialized assets or if their core products are threatened and there are several potential rivals

Course Overview

• The course consists of 14 classes, with Class Participation worth 20%, Quizzes worth 40%, and Projects worth 40%.
• The course covers topics such as Digital Transformation, Managing Transformative Innovation, and Digital Marketing.

Digital Transformation

• A transformation is a dramatic change in form or appearance.
• It reflects a future-oriented direction, transforming from a current state to a future state.
• Strategic Digital Transformation involves changing the organization, business model, product innovation, and more.

Creativity

• Creativity is the ability to produce work that is useful and novel.
• Three reasons why people are motivated to be creative:
  • Need for novel, varied, and complex stimulation.
  • Need to communicate ideas and values.
  • Need to solve problems.
• Individual creativity is a function of intellectual abilities, knowledge, personality, motivation, and environment.
• Organizational creativity is a function of individual creativity and refers to the process of generating and implementing new ideas, products, services, or processes within an organization.

Factors Affecting Organizational Creativity

• Leadership.
• Organizational Culture.
• Diversity.
• Organizational Structure.
• Resources.
• Training and Development.
• Diversity leadership can lead to increased employee engagement, retention, and customer satisfaction.

Social Factor and Creativity

• Social processes and contextual factors can shape how individuals interact and behave, affecting creativity.
• Social networks can help individuals be more creative by encouraging new ways of thinking and different perspectives.

Theory in Action

• Google uses various mechanisms to encourage innovation, including 20% Time, recognition awards, Google Founders' Awards, and innovation reviews.

Quiz Information

• The quiz consists of 20 multiple-choice questions, lasts 45 minutes, and is closed-book.
• The quiz is available on Moodle with a password and can only be taken in the classroom.
• If you need any special accommodations, inform the instructor.