Podcast
Questions and Answers
What is the component breakdown for the course evaluation criteria?
What is the component breakdown for the course evaluation criteria?
What do firms with significant capital resources invest in to accelerate market acceptance?
What do firms with significant capital resources invest in to accelerate market acceptance?
aggressive marketing and supplier and distributor development
What is the topic of Class 9?
What is the topic of Class 9?
Managing Transformative Innovation II: Sources of Innovation
Innovations from well-respected firms are less likely to be adopted rapidly.
Innovations from well-respected firms are less likely to be adopted rapidly.
Signup and view all the answers
The quiz will consist of approximately __ multiple choice questions.
The quiz will consist of approximately __ multiple choice questions.
Signup and view all the answers
What is incumbent inertia in the context of the industry?
What is incumbent inertia in the context of the industry?
Signup and view all the answers
The quiz coverage will mostly include content from Class 8 and 9.
The quiz coverage will mostly include content from Class 8 and 9.
Signup and view all the answers
Match the following with their descriptions:
Match the following with their descriptions:
Signup and view all the answers
What is the definition of a transformation?
What is the definition of a transformation?
Signup and view all the answers
What needs to be changed in strategic digital transformation?
What needs to be changed in strategic digital transformation?
Signup and view all the answers
What are the three reasons why people are motivated to be creative?
What are the three reasons why people are motivated to be creative?
Signup and view all the answers
Organizational creativity is influenced by the creativity of individuals within the organization.
Organizational creativity is influenced by the creativity of individuals within the organization.
Signup and view all the answers
Match the factors affecting organizational creativity:
Match the factors affecting organizational creativity:
Signup and view all the answers
How can social networks help enhance creativity?
How can social networks help enhance creativity?
Signup and view all the answers
Study Notes
Course Schedule
- The course is divided into 14 classes, with a focus on Digital Transformation, Managing Transformative Innovation, and Digital Application.
- Assessments include Class Participation (20%), Quizzes (40%), and Projects (40%).
Class Topics
- Class 1: Course Introduction
- Class 2: What is Digital Transformation
- Class 3: Group Project and Team Building
- Class 4: Case Discussion
- Class 5: Group Discussion
- Class 6-7: Section 1 Presentations
- Class 8: Managing Transformative Innovation I: Timing of Entry
- Class 9: Managing Transformative Innovation II: Sources of Innovation
- Class 10: Managing Transformative Innovation III: Types of Innovation
- Class 11: Guest Lecture: Digital Marketing
- Class 12-13: Section 2 Presentations
- Class 14: Course Review
Section 2: Digital Trend Analysis and Digital Application
- Section 2 has two topics: Digital Trend Analysis and Digital Application
- For Digital Trend Analysis, students need to:
- Identify two trend topics and explain why they are important
- Analyze the best practices and identify market opportunities
- Develop a digital strategy and define the digital method
- For Digital Application, students need to:
- Develop a digital strategy and describe its application
- Explain why the chosen digital method is better than others
- Develop strategies to attract digital talent for business development
Quiz and Assignments
- Quiz 1: 20 multiple-choice questions, 40 minutes, covering Classes 8 and 9
- Assignments: Report and Live Presentation for Section 1 and Section 2
Timing of Entry
- Timing of entry can be very important, with advantages and disadvantages to being a first mover, early follower, or late entrant
- First movers can gain brand loyalty, technological leadership, and preempt scarce assets, but may also face high research and development expenses and uncertainty of customer requirements
- Late entrants may face fewer risks, but may also miss out on opportunities
Factors Influencing Optimal Timing of Entry
- Customer preferences: If customer needs are well understood, it is more feasible to enter the market earlier
- Innovation improvement: If the innovation offers a dramatic improvement, it will accrue more rapid customer acceptance
- Enabling technologies: If the innovation requires enabling technologies, the maturity of these technologies will influence optimal timing of entry
- Complementary goods: Availability of complementary goods will influence customer acceptance
- Threat of competitive entry: If there are significant entry barriers, there may be less need to rush to market
- Increasing returns to adoption: If there are increasing returns, allowing competitors to get a head start can be very risky
- Capital resources: Firms need to have sufficient capital resources to withstand early losses and invest in aggressive marketing
BO Strategy
- BO Strategy: Whether and when to enter another subfield?
- Firms prefer to wait while others invest in developing the market if the good is highly imitable
- Firms enter earlier if they have specialized assets or if their core products are threatened and there are several potential rivals
Course Overview
- The course consists of 14 classes, with Class Participation worth 20%, Quizzes worth 40%, and Projects worth 40%.
- The course covers topics such as Digital Transformation, Managing Transformative Innovation, and Digital Marketing.
Digital Transformation
- A transformation is a dramatic change in form or appearance.
- It reflects a future-oriented direction, transforming from a current state to a future state.
- Strategic Digital Transformation involves changing the organization, business model, product innovation, and more.
Creativity
- Creativity is the ability to produce work that is useful and novel.
- Three reasons why people are motivated to be creative:
- Need for novel, varied, and complex stimulation.
- Need to communicate ideas and values.
- Need to solve problems.
- Individual creativity is a function of intellectual abilities, knowledge, personality, motivation, and environment.
- Organizational creativity is a function of individual creativity and refers to the process of generating and implementing new ideas, products, services, or processes within an organization.
Factors Affecting Organizational Creativity
- Leadership.
- Organizational Culture.
- Diversity.
- Organizational Structure.
- Resources.
- Training and Development.
- Diversity leadership can lead to increased employee engagement, retention, and customer satisfaction.
Social Factor and Creativity
- Social processes and contextual factors can shape how individuals interact and behave, affecting creativity.
- Social networks can help individuals be more creative by encouraging new ways of thinking and different perspectives.
Theory in Action
- Google uses various mechanisms to encourage innovation, including 20% Time, recognition awards, Google Founders' Awards, and innovation reviews.
Quiz Information
- The quiz consists of 20 multiple-choice questions, lasts 45 minutes, and is closed-book.
- The quiz is available on Moodle with a password and can only be taken in the classroom.
- If you need any special accommodations, inform the instructor.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
This quiz covers the class schedule and assessment components, including class participation, quizzes, and projects. It also includes lecture note-taking and other section details.
