5 Questions
What is the current trend in cinema attendance in the UK?
Cinema attendance in the UK is now higher than it has been since 1971.
Why do teenagers and young adults seem to prefer alternative forms of entertainment over going to the cinema?
One theory is that they find the cinema less appealing because it requires them to disconnect from the outside world for a few hours, as phone use is strongly discouraged or even banned in cinemas.
What was Adam Aron's idea to make cinemas more appealing to younger audiences?
Adam Aron proposed the idea of mobile-friendly screenings, giving audiences the choice of watching a film undisturbed or choosing a viewing time when blogging, chatting or texting was allowed.
What was the reaction to Adam Aron's proposal of mobile-friendly screenings?
The reaction to the proposal was swift and almost entirely negative, with many people concerned that it would legitimise the use of phones in all cinemas.
How are cinema owners in the Far East attempting to attract young people back into cinemas?
Cinema owners in the Far East are using 'bullet screens' to tempt young people back into cinemas.
Explore the trends in cinema attendance in the UK, including the increasing number of people over 55 and families with young children going to cinemas, while teenagers and young adults seem to prefer alternative forms of entertainment.
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