Persuasion Exam 3

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Questions and Answers

What is Cialdinis term for mental short cuts we use to make quick decisions?

heuristics

when are people more likely to deal with information in a control fashion?

when they both have desire and ability to analyze

2 reasons we go along with what experts say

they have experience and we don’t

rules for reciprocation

<p>we should repay others for what they have given us</p> Signup and view all the answers

rejection-then-retreat

<p>when you make a larger request then when it is rejected you make a smaller one</p> Signup and view all the answers

why are there so many words for people who fail to reciprocate?

<p>society depends on the reciprocation</p> Signup and view all the answers

questions about reciprocation at restaurants

<p>why restaurants hand out candy after giving the bill</p> Signup and view all the answers

why should we be cautious when someone gives us something for free

<p>we don’t know what they will expect in return</p> Signup and view all the answers

why shouldn’t you make too large of a request to someone

<p>they might not give you what you want</p> Signup and view all the answers

when are people most certain about their decisions

<p>they have already persuaded themselves</p> Signup and view all the answers

foot in the door

<p>when we ask for a small favor and receive a larger one</p> Signup and view all the answers

lowballing

<p>getting someone to comply with a smaller amount</p> Signup and view all the answers

commitment and consistency

<p>when you agree to something and experience pressures to stay with it</p> Signup and view all the answers

what elements do the most powerful commitments share in common

<p>openness, challenging, liking and spiritual</p> Signup and view all the answers

why does social proof work? what are we trying to avoid?

<p>it provides us with a shortcut for decision making, it can be good or bad</p> Signup and view all the answers

examples of social proof

<p>clapping when ppl stand up, elevator rule</p> Signup and view all the answers

if you are being attacked what should you do?

<p>call out to a specific person</p> Signup and view all the answers

principle of social proof

<p>the greater number of ppl who find any idea correct</p> Signup and view all the answers

how do we react to compliments

<p>positive reactions make us more likely to do what they want us to do</p> Signup and view all the answers

how is attractiveness persuasion

<p>halo effect, we trust attractive people more</p> Signup and view all the answers

why did fred thompson get elected?

<p>elected to finish the remaining two years of al gores unexpired us senate term</p> Signup and view all the answers

why is authority persuasive

<p>authority endorses a product or service (makes people trust it more) we don’t think too hard we just react</p> Signup and view all the answers

what is it called when someone takes away one of our previously experienced choices

<p>reactance theory</p> Signup and view all the answers

questions abt the electric shock video

<p>highest percent</p> Signup and view all the answers

what does cialdini say about the information age

<p>info does not transfer directly to knowledge.</p> Signup and view all the answers

Flashcards

Heuristics

Mental shortcuts used for quick decision-making.

Controlled Information Processing

People analyze information thoroughly when they are motivated and able.

Reasons to Trust Experts

Experience and perceived expertise.

Rule of Reciprocation

We should repay others for what they've given us.

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Rejection-Then-Retreat

Start with a large request, then make a smaller one after rejection.

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Importance of Reciprocity

Society depends on reciprocation for stability and cooperation.

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Candy at Restaurants

Giving candy increases positive feelings and obligation to reciprocate.

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Caution with Free Gifts

You don't know what they will expect in return, it creates obligation.

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Risk of Large Requests

You might not get what you want.

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Certainty in Decisions

When they have already persuaded themselves.

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Foot-in-the-Door Technique

Asking for a small favor to get a larger one later.

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Lowballing

Getting someone to agree and then increasing the amount of commitment.

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Commitment and Consistency

Agreeing to something creates pressure to stay consistent.

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Powerful Commitments

Openness, challenging, liking, and spiritual connection.

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Why Social Proof Works

It provides a shortcut for decision-making; we avoid standing out.

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Examples of Social Proof

Clapping when others stand up and elevator etiquette.

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Being Attacked

Call out to a specific person.

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Principle of Social Proof

The more people who agree with an idea, the more correct it seems.

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Reaction to Compliments

Positive reactions make us more likely to comply.

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Attractiveness in Persuasion

We trust attractive people more due to the halo effect.

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Authority is Persuasive

Authority endorses trust in product or service, reducing need for analysis.

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Reactance Theory

When someone takes away a previously experienced choice, resulting in a need to rebel.

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Information Age

Information does not automatically equate to knowledge.

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