Chipotle Values Flashcards

Chipotle Values

• "When our guests win, so do we" emphasizes the importance of customer satisfaction as integral to Chipotle's success.
• "The Line Is The Moment Of Truth" signifies that customer interactions at the service line are critical for delivering quality experiences.

Commitment to Excellence

• "Learn it well, teach it right, and hold others to the same standard" reflects a commitment to training and onboarding staff to maintain high operational standards.
• "Teach and Taste Chipotle" encourages employees to impart knowledge about the brand and its offerings, ensuring consistency and quality.

Authenticity

• "Our food is real and so are we" highlights Chipotle's dedication to using high-quality, authentic ingredients.
• "Authenticity Lives Here" positions the brand as trustworthy, championing transparency in food sourcing and preparation.

Integrity

• "When do the right thing, even when it's hard" underscores the importance of ethical decisions and integrity in the face of challenges.
• "The Movement is Real" reinforces the brand's commitment to social responsibility and doing what is right for communities and the environment.

Explore Chipotle's core values with these flashcards designed to reinforce understanding and retention. Each card presents a key principle that defines the brand's commitment to quality and authenticity. Test your knowledge and deepen your appreciation for Chipotle's mission.