Chapter 2: Introduction to Communication

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Questions and Answers

What is communication generally understood as?

Communication is an important aspect of human behavior and symbolizes the ability to convey opinions, feeling, information, body language, signs and ideas through words which may be written or spoken.

What is the definition of communication, according to the text?

Communication is a process to convey our message to others.

What is the Latin origin of the word 'communication'?

The Latin word 'communicare' means to make common or create equality.

According to Schramm, what is the significance of communication?

<p>Communication is fundamental to the social process.</p> Signup and view all the answers

How did Gerbner define communication?

<p>Communication can be defined as social interaction through messages.</p> Signup and view all the answers

What is Theodorson's perspective on communication?

<p>Dissemination of information, ideas, attitudes or emotions of a person or group to another, usually through certain symbols.</p> Signup and view all the answers

What is the perspective of Watzlawick, Beavin, and Jackson on communication?

<p>An interaction process that displays the message and the meaning of communication.</p> Signup and view all the answers

Which of these is NOT one of the main principles of communication?

<p>Content (D)</p> Signup and view all the answers

Which of these is NOT a function of communication?

<p>Content Creation (B)</p> Signup and view all the answers

Communication requires a sender and a receiver.

<p>True (A)</p> Signup and view all the answers

The main principles of communication include Source, Message, Channel, Receiver, and Content.

<p>False (B)</p> Signup and view all the answers

Communication can be defined as a process of transferring information from one individual or group to another.

<p>True (A)</p> Signup and view all the answers

The goal of communication is always to persuade the receiver.

<p>False (B)</p> Signup and view all the answers

Flashcards

Communication

The ability to convey opinions, feelings, information, body language, signs, and ideas through words, either written or spoken.

Communication Process

A process where a message is conveyed to others, and a response is produced.

Communicare

The Latin root of the word "communication" means "to make common" or "create equality."

Communication in Social Process

Communication is essential for social interactions and interactions.

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Communication as Social Interaction

Communication is seen as a means to interact with others using messages.

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Communication as Dissemination

Communication is used to spread information, ideas, attitudes, and emotions from one person or group to another. It typically involves symbols.

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Communication as Interaction Process

Communication is a two-way process where messages and meaning are exchanged.

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Communication Focus

Communication aims to deliver information, share meaning and understanding, and bring about changes in behavior.

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Communication Philosophy

Communication philosophy involves equality of trust, ideas, and values.

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Communication as a Process

Communication is a process that involves thinking and acting, often employing a scientific method, including questioning, observing, hypothesizing, analyzing, and interacting.

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Communication as Science

Communication is viewed as a scientific attitude that involves the application of knowledge and logic.

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Communication as Discussion and Argument

Communication involves discussion, argument, and analysis, promoting fairness, equality, and democratic values.

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Functions of Communication

The main functions of communication are:

  • Providing information
  • Persuading others
  • Setting an agenda
  • Social networking
  • Bringing about change
  • Observing
  • Entertaining
  • Educating
  • Preserving culture
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Information Agent

Communication involves information being passed on through various channels.

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Persuasion

Communication can involve convincing others to agree with a particular point of view.

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Setting an Agenda

Communication can set the course or focus of discussion.

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Social Networking

Communication allows us to connect with others socially.

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Change Agent

Communication can lead to changes in behavior, opinion, or action.

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Observation

Communication allows us to observe and learn from the world around us.

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Entertainment

Communication can be used to entertain and provide enjoyment.

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Education

Communication plays a vital role in teaching and learning.

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Culture Transmitter

Communication helps preserve and transmit cultural traditions, values, and beliefs.

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Study Notes

Chapter 2: Introduction to Communication

  • Communication is a crucial aspect of human behavior.
  • It signifies the ability to convey opinions, feelings, information, and ideas.
  • Communication involves the use of words (spoken or written), body language, and other signs.

What is Communication?

  • Communication is a process of conveying messages to others.
  • A message that elicits a response constitutes communication.
  • This includes responding in various ways.

Communication Definition

  • Communication originates from the Latin word "communicare".
  • "Communicare" means to make things common or establish equality.
  • Communication is fundamental to social processes. (Schramm, 1954).
  • Communication is defined as social interaction through messages (Gerbner, 1967).
  • It's the dissemination of information, ideas, attitudes, or emotions between individuals or groups (usually through symbols) (Theodorson, 1969).
  • Communication also encompasses the interaction process, displaying the message and its meaning (Watzlawick, Beavin & Jackson, 1967).

Communication Focus

  • The focus of communication includes delivery and distribution of information.
  • It also encompasses behavioral change and shared meaning and understanding.

Communication Philosophy

  • Key principles include equality of trust, equality of ideas, and equality of values.

The Concept of Communication

  • Communication is a process of thinking and acting.
  • It employs the scientific method, including questioning, observation, physical movement, hypothesis generation, analysis, and interaction.
  • Communication involves the application of knowledge and logic.
  • Essential elements include discussion, argumentation, and analysis.
  • Fairness, equality, and democracy are integral parts.

Main Principle Concepts (Communication Model)

  • Explains communication as a process involving a source, message, channel, and receiver.
  • Key elements include communication skills, attitudes, knowledge, social system, and culture.
  • Includes various channels such as seeing, hearing, touching, smelling, and tasting.

Functions of Communication

  • Some functions include information dissemination, persuasion, social networking, agenda-setting, change agency, observation, entertainment, and education, and cultural transmission.

Additional Note

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