Chapter 2: Introduction to Communication

Study Notes

Communication is a crucial aspect of human behavior.
It signifies the ability to convey opinions, feelings, information, and ideas.
Communication involves the use of words (spoken or written), body language, and other signs.

Communication originates from the Latin word "communicare".
"Communicare" means to make things common or establish equality.
Communication is fundamental to social processes. (Schramm, 1954).
Communication is defined as social interaction through messages (Gerbner, 1967).
It's the dissemination of information, ideas, attitudes, or emotions between individuals or groups (usually through symbols) (Theodorson, 1969).
Communication also encompasses the interaction process, displaying the message and its meaning (Watzlawick, Beavin & Jackson, 1967).

Key principles include equality of trust, equality of ideas, and equality of values.

Communication is a process of thinking and acting.
It employs the scientific method, including questioning, observation, physical movement, hypothesis generation, analysis, and interaction.
Communication involves the application of knowledge and logic.
Essential elements include discussion, argumentation, and analysis.
Fairness, equality, and democracy are integral parts.

Explains communication as a process involving a source, message, channel, and receiver.
Key elements include communication skills, attitudes, knowledge, social system, and culture.
Includes various channels such as seeing, hearing, touching, smelling, and tasting.

Some functions include information dissemination, persuasion, social networking, agenda-setting, change agency, observation, entertainment, and education, and cultural transmission.